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Best Practices, Featured

How to Align Content Marketing and Demand Generation Teams

The two teams need a plan, a marketing roadmap, that unifies content creation with demand generation programs.

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Best Practices

Why A Content Marketer Needs to Buddy Up with their Company’s Product Marketer(s)

A content marketer and a product marketer can do really great work together when they make a concerted effort to integrate their specialized talents.

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Industry trends, Featured

The Long-form Storytelling Originators: Journalism Examples for Content Marketing Inspiration

To spark some inspiration for content marketers using long-form storytelling as part of their content strategies, we’ve identified three news/media outlets creating exceptional long-form immersive digital stories.

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Best Practices, Featured

How Curated Content Brings the Electoral Experience to Europe

European news publishers empowered the #EuropeGoesUS campaign with curated and syndicated social content that brings the US election to Europe.

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Best Practices, Featured

What Working at an Apple Store Taught Me About Good Event Marketing

It’s all about the customer experience; and when done right, events help generate quality leads, develop existing relationships and do wonders for brand awareness.

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Best Practices

The 7 Mistakes to Avoid When Making a Product Video (Learned the Hard Way)

I can say that without a doubt, I am the utmost “mistake making” expert in the art of product videos. These mistakes have resulted in some of the most cringe-worthy videos out there (don’t try to find them, but trust me they exist).

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Industry trends, Featured

How 3 Top Brands Are Using Long-form Storytelling in their Content Marketing Strategies

The rise and importance of content marketing has provided companies with more opportunities to tell stories online that grab the attention of their target customers, build trust, entertain, educate and inform. We found three brands that are doing this extremely well: Red Bull, Casper and American Express.

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Industry trends

Cocktails & Content [San Francisco]: What We Learned from Our Panelists

We brought together San Francisco’s brightest marketing minds for a discussion about content strategy – and cocktails.

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Announcements

GITEX 2016: ScribbleLive to Showcase Content Marketing Solutions

We’ll be at GITEX 2016 – one of the largest tech events on the planet – to showcase our content marketing technology to the 140,000+ professionals attending this year.

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Best Practices, Industry trends, Featured

Short-form & Long-form: Where They Fit in Your Content Strategy

Long-form and short-form content both have their place in a content marketing strategy. Short-form content is a great tool to capture and engage an audience, while long-form educates and informs.

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