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Best Practices for Using Visual Content in Event Marketing

Event marketing as a discipline is hardly a novel concept. But while traditional publicity tactics like posters, websites and PR work are good first steps, adding cutting-edge visual components can help take event marketing to the next level. Check out these best practices for improving your event marketing through visual Read more…

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Overcome Short Attention Spans with Micro-content

What can your advertising do in 10 seconds? Not a whole lot, you might think. But after a study from University of Hamburg and University of Hannover researchers proved that over 50% of Internet users stay on a webpage for less than 10 seconds, advertisers have focused on micro-content: clever, Read more…

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5 Ways to Bring Efficiency to your Content Development Strategy

Content is king. Bill Gates is credited with first coining the term in a 1996 blog post, and the phrase has since been discussed, critiqued and repeated ad nauseam. Yet, it couldn’t be truer today. In an always on, internet-driven world, content is more important than ever and the competition for Read more…

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The 20 Most Powerful Storytelling Videos of 2013

Animated videos are quickly becoming a leading medium of choice for impactful storytelling. That’s hardly surprising, considering how difficult it is to grab – and hold! – the attention of an audience these days. Consider this: in a study published back in 2008, nearly half of new web page visits Read more…

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Infoactive Aims to Simplify Infographic Creation

Infoactive, the upstart web app where users can create fully customized, interactive infographics, is taking the tech world by storm. Infoactive grew as a part of the Montreal-based FounderFuel accelerator, won the Best Bootstrap Company award at SXSW 2013, and is nearing the end of an incredibly successful Kickstarter campaign, Read more…

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8 Kickstarter Projects You Don’t Want to Miss: Posters, Prints, Maps, Apps

Kickstarter is an amazing tool that helps the best and brightest creative projects reach the masses. The site recently opened in Canada and will launch in Australia and New Zealand next month. And with over 118,000 projects since the site’s launch, Kickstarter has no shortage of killer products to check out Read more…

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The Story of A Bride and Groom

A wedding is one of the most exciting and memorable experiences of a person’s life. So much effort, work and time goes into planning this special event. Family, friends and loved ones share the couple’s joy, standing by their side as they exchange vows to spend the rest of their Read more…

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