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The Killer Creative Brief: How to Get the Best from Your Team

The beginning of a creative project is an exciting time. But it can be daunting too, especially if you’re not exactly sure what you’re looking for. Writing a creative brief is an exercise in definition. It’s your chance to explore every aspect of your project, from audience to tone, core Read more…

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200+ Brilliant Content Marketing World Speakers (and Where to Find them on Twitter)

In the universe of content marketing, few events rival Content Marketing World currently happening Sept. 8-11 in Cleveland. The event is expected to host more than 3,500 attendees and to feature more than 120 hours of presentations, networking and entertainment. As a quick introduction to the fascinating people you’ll meet Read more…

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Best Practices for Crafting Internal Brand Training Videos

Your creative team spends a lot of energy investing in content for the audience you serve. When was the last time you turned the tables and created collateral for internal purposes only? Among the types of content you could produce for internal use, video should be at the top of Read more…

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How Visual Content Affects Your Brain (and Improves Sales!)

High-quality visual content can have a major impact on your conversion funnel. From studying brain scans to tracking eye movements, researchers have discovered that visual content is simply processed differently than text. Visuals communicate more information, more effectively. Part physiology and part art, the reasons for this reality are varied. Read more…

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Essential Roles for a Successful Content Marketing Machine

The ideal content marketing team should include the following roles to drive success and avoid forcing writers to be analysts or project managers to become editors. Are these roles represented on your team? Mastermind To create the blueprint, you’ll need a strategic thinker to set content direction. This role sets Read more…

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San Francisco is for Marketers

This coming week will be busy a busy one for the thousands of marketers making their way to San Francisco for Marketo’s Marketing Nation Summit. If you’re a last minute packer, don’t forget to check out the ultimate marketing packing list and our roundup of sessions that content marketers should Read more…

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5 Rules For Video Content Marketing In 2015

Some things just belong together. Shoes and socks. Bees and honey. Peanut butter and jelly. Videos and advertising. Whether they’re instructional, informational, or simply for fun, videos are an important part of today’s marketing strategy. According to a recent report sponsored by Demand Metric and VidYard, almost 70 percent of Read more…

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5 Easy Ways To Inject Life Into Your Editorial Calendar

Burnout is the bane of the content creator. You nurture ideas into words and images; review, rework and reenergize them; and publish them into an endless digital stream of status updates. The cycle can get mighty wearisome, particularly when it’s unclear whether your target audience is even listening. A robust Read more…

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Resource Guide To Content Marketing Companies 2015

In part one of our write up on the Content Marketing Stack, we talked about many of the content marketing agencies that have emerged in the last few years and gave some detail on how we created our stack. In this post, we present our definitive list of tools/companies/platforms that Read more…

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15 Tools Every Social Media Manager Should Use

Here are 15 of our favorite social media tools for saving time, getting better results, and making the most of every single social interaction.

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What Road Signs Say About Human Perception

Street signs are tasked with a difficult job: to quickly and effectively provide important directional information to drivers traveling at high speeds. They must work at the extremes of the human perception of speed, and (ideally) be understandable by any person who may encounter them. To do this, street signs Read more…

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Stickers, Vinyl And Instant Photos: The Return Of The Physical Object

In a trend that seems to buck the standard of increasing digitization of music, movies and television, the record industry has seen a well-publicized growth in vinyl sales in the past five years. During this “vinyl revival,” sales of LPs tripled from 2008 to 2013, and vinyl sales are already Read more…

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