Category: Thought Leadership

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Thought Leadership

Tips to Leverage LinkedIn’s Algorithm for Results

It’s no secret that LinkedIn is another way to add a layer of engagement to your personal or company’s digital toolbox, but are you doing it effectively? At more than 347 million members worldwide, that’s a lot of eyeballs to leverage for targeted engagement, brand awareness and visibility for professionals Read more…

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Thought Leadership

Content Marketing Mistakes to Avoid in 2015

This edition of Demand Media’s Content Marketing Spotlight features content marketing strategist Barry Feldman of Feldman Creative. He discusses the most common content marketing mistakes, exciting new formats and how $1,000 can help build your online presence. What are the biggest misconceptions brands and agencies have when they first move Read more…

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Thought Leadership

How Seasonal Content Can Save Your Editorial Strategy

Seasonality sells. Anyone who has ever received a heart-shaped card in February, eaten BBQ on the 4th of July or gone holiday shopping on Black Friday can attest to that. Why should you take that seasonality into account when thinking about content? First, e-commerce sales are growing every year. Seasonally-appropriate Read more…

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Thought Leadership

Travel Content Marketing — Seven Tips to Succeed

If you want to know why content works so well in the travel industry, just look back in time. “Ibn Battuta, a Moroccan explorer from the 14th century, has this great quote: ‘Traveling – it leaves you speechless, then turns you into a storyteller.’” That quote, courtesy of Erin Raub, Read more…

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Thought Leadership

Major Content Marketing Trends for 2015

Hello 2015. Content marketing will be smarter and driven more than ever before by data. AOLPlatforms predicts a “rise of the data-driven creative” in 2015 and that brand advertisers will see their “programmatic investments pay” off. “Forty-nine percent of buyers and sellers say the ability to target and track consumers Read more…

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Thought Leadership

Content Marketing Must Reads: Award Winning Campaigns

We’ve rounded up some must-reads from the worlds of content marketing and advertising. This week’s offering deals with lessons on content strategy and digital advertising as well as popular ad campaigns that feature animals. The Content Marketing Institute’s 2015 B2B Benchmark Report surveyed more than 5,000 marketers and picked this Read more…

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Thought Leadership

Real-Time Content Marketing On Social Can Be More Effective Than Paid Campaigns

Millions of dollars have been spent. Millions of tweets have been sent out. Social media is a brand battleground, with hundreds of brands competing for your attention amidst the chaos of the World Cup. We discussed in a past live chat the how of real time marketing, but what about Read more…

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Thought Leadership

World Cup Brand Watch: Brews Battle, Cortana Predicts Wins & #ThingsTimHowardCouldSave

Despite the U.S. team’s crushing loss against Belgium in Tuesday’s match, brands didn’t hold back the pregame hype, postgame high-fives — or guessing the victors from the get-go. MillerCoors’ Smith & Forge Hard Cider went after Anheuser-Busch InBev Belgium brew Stella Artois, Advertising Age reports. “Hey Belgium, in America we Read more…

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Thought Leadership

World Cup Brand Watch: KLM Owns Up to Gaffe, Waffle House’s Kerfuffle and More

Facebook has reached a milestone around World Cup content. The social network hit more than 1 billion interactions around the tournament over the weekend with more than 200 million people liking, commenting or sharing World Cup content, the Associated Press reports. Wrong way to celebrate a win? But on Sunday, Read more…

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Thought Leadership

CMOverheard: Native Ads Done Right, World Ad Forum Trends and Is Loyalty Dead?

We’re paying attention, so you don’t have to. Here are a few of the most interesting things happening in the marketing world this week, courtesy of some of the top experts, thought leaders and CMOs in the industry. The native advertising debate continues. One problem — the noise around native Read more…

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Thought Leadership

2014 World Cup Brand Watch: Buffalo Wild Wings launches on Instagram, Samsung’s Galaxy 11 videos reach millions

Strong visual plays continue around branding campaigns for the 2014 FIFA World Cup Brazil. Buffalo Wild Wings Inc. is using Instagram Direct — which lets users choose whom to send photos and videos without them appearing in the feed search or profile — as part of its 2014 FIFA World Read more…

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Thought Leadership

New study explores the importance of expert content in consumer decisions

Content has been thrust into the global spotlight lately, appearing in all corners of the business world on a regular basis. But what kind of content performs best with regards to consumers’ buying decisions? A new study commissioned by inPowered and conducted by Nielsen MediaLabs set out to shed light Read more…

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