Category: Thought Leadership

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Thought Leadership

LinkedIn Is The Social Channel You’re Not Using Enough

How do you increase inbound traffic through social media? There are hundreds of articles online that will tell you how to use Twitter, Facebook, and Google+ to push traffic towards your site. We already know Twitter is great for creating inbound traffic. There’s no shortage of articles that outline how Read more…

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Thought Leadership

ScribbleLive: Ranks Amongst Canada’s Fastest Growing Software Companies

Profit 500’s 2015 Ranking of Canada’s Fastest Growing Companies was released today, and lists the country’s most profitable businesses based on five year revenue growth. The results are great news for ScribbleLive. ScribbleLive reported five year revenue growth of 4,887% between 2009 and 2014, which is the tenth fastest growing Read more…

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Thought Leadership

Make ‘Em Laugh: Infusing Content Marketing With Humour

The classic film Singin’ In The Rain is a lighthearted musical comedy depicting a production company’s tumultuous transition from silent film to “talkies.” Gene Kelly and the gang sing and dance their way through some of the challenges film studios faced as they sought to keep up with the evolving Read more…

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Thought Leadership

3 Tips To Optimize Content By Thinking Like An SEO

Online marketing is a collaborative medium that is most successful when teams work together to achieve results. Marketing is a very broad term that has many moving parts underneath the umbrella. When these parts move in unison, the platforms are collectively positioned to deliver significant results. Corey Collins of Search Read more…

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Thought Leadership

The ScribbleLive Guide To Visual Storytelling

When graphic designer Vahram Muratyan began publishing his colourful minimalistic images chronicling the differences between two of the world’s most infamous cities, Paris and New York, he could not predict that in just a few months his blog would receive over 1.5 million page views and earn him a book Read more…

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Thought Leadership

“Discover New Wonderlands”: Tips On Curating Content In the Digital Sphere

When we think of content curation we often think of link packs or Buzzfeed sites that group, organize, and share information on a particular topic. Though this aggregation of information is perhaps the most common type of curation, it isn’t the only way to collect and share content in the Read more…

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Thought Leadership

How to Use Content to Clean Your Audience Data

Connecting with your audience requires lots of fresh content that is targeted to the right crowd. Regardless of the size of your budget or the reputation of your brand, you need quality content to make your message resonate. To improve your brand’s reach, you need to manage and increase the Read more…

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Thought Leadership

How Do You Balance Content, Search and Social?

The answer to this question is complicated. Successful marketers must find the sweet spot where all three entities overlap. As with many things in life, this requires finding the right balance. There is a very intimate relationship between content, search engine optimization (SEO), and social media. These three elements are Read more…

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Thought Leadership

Read This Before Crunching Your Content Marketing Data

Whether we’re blogging, creating sales enablement materials, or producing whitepapers, we rely on data to inform our strategies. The challenge, however, is that the information that we need—ROI metrics, opportunity assessments, engagement benchmarks—is often hard to find. Not to mention, this data can be confusing and tangential, at best, to Read more…

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Thought Leadership

How to Use Instagram for Content Marketing

Image-centric app, Instagram, is proving that a picture is worth more-than a thousand words, a couple dozen actions, too. According to an analysis by Forrester, Instagram has given brands 120-times more engagement per-follower than Twitter and 58-times more than Facebook. What does this mean for content marketers? If you’re not Read more…

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Thought Leadership

Top 50 Content Marketing Influencers

The content marketing industry is constantly evolving, and one way a lot of marketers stay on top of the trends is by following influencers. A lot of marketers call themselves influencers, but do they actually have influence over people’s opinions? Our attention analytics platform takes in 6M+ sources of web Read more…

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Thought Leadership

Inbound.org’s MarTech 50: The Top 50 Marketing Tech Companies

Inbound.org’s list of the top 50 marketing technology companies is out and we were happy to see that ScribbleLive is on the list! The marketing technology space is growing faster than ever and it’s a very exciting time to be part of the industry. The list also includes Adobe, Salesforce, Read more…

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