Category: Thought Leadership

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Thought Leadership

Why You Need Long-form Storytelling to Become a Thought Leader

Thought leadership, within the context of content marketing, exists to change and influence perspective. This is also why stories exist – and humans thrive on stories.

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Featured, Thought Leadership

Long-form Storytelling & Thought Leadership: A Content Marketing Success

Storytelling can be applied to thought leadership to create content that introduces new paradigms in palatable, easy-to-understand ways, connect with audiences on a personal level and much more.

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Featured, Thought Leadership

The Line Between Data-Driven Marketing and Creative Content Marketing

Effective content marketing is about walking the line between data and creativity. Here are a few tips to help you execute your strategy.

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Thought Leadership

The Difference Between Native Advertising and Content Marketing

In order to adapt to an oversaturated market, advertisers have come up with smarter, stealthier and subliminal ways to sneak past the defences of their target consumer — like native advertising and content marketing.

shifting-focus
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Thought Leadership

Shifting Focus: A New Strategy For A New Buyer’s Journey

We sat down with industry expert Rebecca Lieb to talk about creating a content strategy, omnichannel marketing, building a successful marketing team, and Snapchat.

David Alston
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Thought Leadership

Scaling A Startup: Advice from Radian 6’s David Alston

We chatted with David Alston about scaling a startup, leveraging influencers, laying the foundation for smooth growth, and the Vulcan Mind Meld.

Superbowl Ad Spending
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Thought Leadership

Super Bowl 50: Are The Marketing Dollars Worth It?

Super Bowl 50 will be the biggest football championship in history, but should sports marketers spend their budgets on in-game advertisements?

JanuaryInfluencers
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Thought Leadership, Uncategorized

January’s Top 5 Content Marketing Influencers

This month, we’re taking a look at the data from January to figure out who we should look to as a source of information and inspiration in the ever-changing marketing landscape.

Sports Community Fans
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Thought Leadership

It’s All About The Community, Sports Fans

Modern sports marketing is about building and maintaining a community of passionate fans who publish, engage, and promote relevant content.

Content Marketing is Changing the way Sellers Sell
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Thought Leadership

Content Marketing Is Changing The Way Sellers Sell

Salespeople need to re-think how they approach traditional advertising prospecting techniques and earn the right to speak with your prospective customer by providing valuable content.

Top 5 Influencers
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Thought Leadership

The Top 5 Content Marketing Influencers to Watch in 2016

Here at ScribbleLive we used our own Insights app to track the most influential people in the marketing landscape. As we prepare for the New Year we want to know – who should we be keeping an eye on in 2016?

We dove into the data and rounded up the top 5 content marketing influencers at the end of December so you know who to follow, learn from, emulate, and connect with as we start the New Year.

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Thought Leadership

The Secret to Measuring Value, Not Volume

Industry expert Rebecca Lieb joined us for an in-depth discussion on what marketers need to know to demonstrate the dollar value of their content strategy.

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