Category: Interviews

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Interviews

Dell’s Tech Page One Managing Editor Nicole Smith on Content Marketing Planning

Dell’s Tech Page One is a news site covering tech, business and gadget geek culture that bears the tagline “Insights from the evolving world of tech”. Tech Page One publishes a robust offering of original content, breaking news, curated editors’ picks, in-depth analysis, stories that are sourced with Dell’s own Read more…

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Interviews

Matt Heinz on Planning Content with Purpose

Doing content marketing without a plan is like going on a road trip without a map. Directions, roads and boundaries are needed to navigate as well as benchmarks to measure content’s overall mileage. A good plan will go further in bringing success to the content marketing effort. This will help Read more…

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Interviews

CMO Julian Weisser on What Content Marketers Can Learn About Growth Hacking

Growth hacking means product, promotion and customer success. It means ownership of more than just marketing. The practice is crucial to the scaling of the product and the company. Growth hacking is part product, part promotion, and the balance between the two changes frequently. — DNADietPlans CMO Julian Weisser Julian Read more…

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Interviews

Time’s Nathan Lump, Marketing Prof’s Ann Handley on How Good Content Drives Engagement

“Engagement is the reward you get when you meet the needs of your customers with pathological empathy for their perspective, problems, points of view,” said Ann Handley Content marketing is akin to putting a face on your company or brand. Content’s role is to build the engagement pipeline between prospective Read more…

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Interviews

Jay Baer: Usefulness Key With Content Marketing

Jay Baer, author of The New York Times best-seller “Youtility”, marketing strategist and President of Convince and Convert (Source: Convinceandconvert.com) Ask 10 different marketers what engagement means and you’ll get 10 different answers. Furthermore, the word engagement gets used loosely in the content marketing world, which only adds to the Read more…

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Interviews

LinkedIn’s Jason Miller: What Makes a World-Class Content Strategy

A world-class content strategy typically goes far beyond the digital space. People talk about it, remember it, and most importantly, act on it. Jason Miller, Senior Manager, Content Marketing, Marketing Solutions at LinkedIn, and his team created and launched the “Sophisticated Marketers Guide to LinkedIn” in January. He spoke to Read more…

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Interviews

How to Optimize Content for Social Media

Content marketing isn’t just about writing stories or blog posts, creating videos or shooting photos. The content needs the right audience, which means smart distribution. So how do you get your content in front of the right audience for the most visibility and engagement? ScribbleLive talked to Shannon Kinney, Founder Read more…

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Interviews

Chat Wrap: Content Marketing With Few Resources

There’s no question that leveraging content marketing can reach targeted audience in a different way through a soft sell approach. But questions remain on just exactly how to pull that off with limited resources. ScribbleLive hosted a live chat to explore those challenges with Michele Linn, Content Development Director for Read more…

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Interviews

Google Glass, wearable tech and the future of digital storytelling

Whether you’re using it or not, technology like Google Glass marks a sea change in both the ability to gather stories and the number of people who can participate in the storytelling process. With that in mind, we reached out to a leading thinker in the digital storytelling field and Read more…

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Interviews

Sports: How leaders of digital media engage fans

We’ve gathered some of the top digital thinkers in sports media to share the experiences and lessons they’ve acquired over the years running some of the biggest digital projects in online sports. During this one-hour chat, we’ll cover how to engage fans before, during and after the game as well as Read more…

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Interviews

Scribble Chat: Behind the scenes with Santa Claus

Santa Claus is embarking on his annual trip around the world—and he’s invited ScribbleLive to join him! On Dec. 24 from 12–1 p.m. ET, Mrs. Claus will host this exclusive Scribble Chat to share insight into how the Big Guy gets ready for the Big Night. Santa himself will be Read more…

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Interviews

Scribble Chat round-up: Protests and real-time

While the profession of journalism is reinventing itself seemingly in real-time, the importance of covering protests remains just as true now as it did 50 years ago. Protests represent one of the best cases for live coverage as they’re events that unfold in real-time and that have a clear human-interest angle. Read more…

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