Category: Interviews

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Interviews

How Bad Data Can Ruin Your Content Marketing (and How to Avoid It)

Amanda Nelson is the Director of Marketing at RingLead, a company that offers “a suite of products to clean, protect and enhance company and contact information.” In addition, she is (deep breath) an Adjunct Professor, School of Communications, Master of Science Degree Program, Interactive Media at Quinnipiac University. She has Read more…

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Interviews

Chris Matyszczyk on the Promise and Peril of Data

By Stephen Zorio For Chris Matyszczyk, the intersection of marketing and technology is very familiar ground. The “multi award-winning executive creative director with some of the most celebrated advertising agencies in the world” is also a prominent CNET contributor. His Technically Incorrect column has provided an “irreverent, sarcastic, and sometimes Read more…

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Interviews

How Lonely Planet Stays On Top With Content, Data and Partnerships

When it comes to travel content marketing, there are those who might say Lonely Planet stands alone. The publisher has been producing must-read travel content for decades and its guidebooks can be found in the hands of curious travelers around the world. Therefore, it’s no surprise companies want to partner Read more…

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Interviews

Cisco Seeks to Engage With NBA Fans With #ConnectedFan Contest

Cisco wants to find the most connected NBA fan and they’ve launched a social media contest to do just that. NBA fans enter Cisco’s Most Connected Fan Contest by posting status updates, photos and video onto their personal social media channels about how they stay connected to the game using Read more…

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Interviews

Sony Music’s Adriana Palma Gives Proven Content Marketing Tips

Researching, keeping on top of digital trends, tools and strategies and knowing your audience prove to be key as part of the content marketing process. Adriana Palma, Digital Marketing Specialist at Sony Music Central America & Caribbean, spoke to ScribbleLive’s Engage Magazine about this and more steps that make for Read more…

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Interviews

Stacy Minero – Head of Content Planning at Twitter Shares Content Marketing Strategy Tips

At this point, content marketers don’t need to be convinced of the importance of Twitter, but what might be less clear is how to get the most out of it. We talked to Stacy Minero, Twitter’s Head of Content Planning, about how content marketers can maximize their impact on Twitter, Read more…

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Interviews

Sean Ellis of Qualaroo: the Science of Growth Hacking and Content Marketing

Sean Ellis is a man who has worn many, many hats. His Wikipedia entry describes him thusly: “entrepreneur, angel investor, and startup advisor. He is the founder and CEO of Qualaroo. He is also known for popularizing the term product/market fit, and coining the term growth hacking.” He is also Read more…

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Interviews

Guest Writers: Finding the Right Fit

SL: For content marketers who want to explore getting others to post for them, how should they go about starting the search? Do they need a plan? AC: When you are planning to outsource your content marketing, you definitely need a plan. You must identify your budget and what you Read more…

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Interviews

Pardot’s Maureen Flaherty on Email Marketing Strategy

Maureen Flaherty, Email Marketing and Campaign Specialist at Salesforce’s Pardot, discussed with Engage Magazine key email strategies that bring results. SL: Why is email such an effective marketing/selling tool or for content distribution? MF: Email is not dead and is in fact still one of the most successful ways to Read more…

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Interviews

Tips from IBM, David Meerman Scott: How Narrative Can Boost Your Brand

By Leah Betancourt What’s the last great movie you saw or book you read? The answer likely pops right into your mind. What’s the last great piece of marketing content that you remember? That answer might not come as quickly. Good story lines undoubtedly connect and stick with audiences, whereas Read more…

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Interviews

Beyond the Comma: Why Content Marketing Needs Editors

Amanda Clark, President and Editor-in-Chief of Grammar Chic Inc., a professional content writing company based in Charlotte, N.C., discussed the importance of editing, fact-checking and overall editorial due diligence with Engage Magazine. ScribbleLive: Do content marketing efforts need to involve an editor, why or why not? Amanda Clark: Yes, any Read more…

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Interviews

Home Depot’s SEO Manager Erin Everhart Talks SEO and Content Strategy

Home Depot’s SEO Manager Erin Everhart spoke with Engage Magazine about the company’s SEO focus and strategy. Everhart is an experienced digital strategist, content developer and search marketer and has previously worked agency-side for mid-sized business and Fortune 500 companies. She speaks regularly on digital strategy, content development and inbound Read more…

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