Category: Interviews

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Interviews

Vince Mifsud Gives Advice to Start-Ups in Inc. Magazine

ScribbleLive’s CEO, Vince Mifsud, has been labeled as one of three up-and-coming entrepreneurs in a recent article in Inc. Magazine. The article offers advice to new entrepreneurs and start-ups, from eight entrepreneurs who built start-up companies into successful businesses. Among them is Mifsud at number eight, who has taken ScribbleLive Read more…

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Interviews

Positive PR: 4 Tips for Better Brand Communication from Microsoft’s Kristina Libby

Last month Sylvia Ng, VP of Growth and Analytics at ScribbleLive, sat down with Microsoft’s Kristina Libby at the 2015 Digital Media Summit in Toronto. Kristina Libby is a self-described “serial entrepreneur, PR professional, and storyteller” with a diverse resume including non-profit work for USAID and experience in consumer and Read more…

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Interviews

Embracing the Audience: 5 Tips on Customer-Based Marketing from Brian Solis

Sylvia Ng, VP of Growth and Analytics at ScribbleLive, sat down with Brian Solis at the 2015 Digital Media Summit in Toronto to discuss customer-based marketing strategies, digital anthropology, and misquoting the Dalai Lama. Brian Solis is one of the top influencers in the marketing sphere and holds a number Read more…

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Interviews

Content marketing tips from LinkedIn’s Jason Miller

1) Don’t just create content, create relevant content In the same way that SEO is important to help new readers discover your content, relevancy is key to finding and keeping your audience engaged. “I’m in the camp of we don’t need more content out there, we need more relevant content,” Read more…

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Interviews

Content marketing tips from MarketingProfs’ Ann Handley

1) Delight your readers with ‘content gifts’ “You get an audience who relies on your for information or who you delight with content gifts,” said Handley. Content gifts are a unique way of connecting with your audience while you have their attention, the gifts can go a long way toward Read more…

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Interviews

Content marketing tips from Convince & Convert’s Jay Baer

1) Become the authority on your product. Marketers are often told to ‘think like publishers’ when it comes to content marketing. According to Baer, this doesn’t mean constantly creating as much content as possible. It means being strategic and creating content with a purpose. That may mean going niche by Read more…

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Interviews

How Bad Data Can Ruin Your Content Marketing (and How to Avoid It)

Amanda Nelson is the Director of Marketing at RingLead, a company that offers “a suite of products to clean, protect and enhance company and contact information.” In addition, she is (deep breath) an Adjunct Professor, School of Communications, Master of Science Degree Program, Interactive Media at Quinnipiac University. She has Read more…

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Interviews

Chris Matyszczyk on the Promise and Peril of Data

By Stephen Zorio For Chris Matyszczyk, the intersection of marketing and technology is very familiar ground. The “multi award-winning executive creative director with some of the most celebrated advertising agencies in the world” is also a prominent CNET contributor. His Technically Incorrect column has provided an “irreverent, sarcastic, and sometimes Read more…

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Interviews

How Lonely Planet Stays On Top With Content, Data and Partnerships

When it comes to travel content marketing, there are those who might say Lonely Planet stands alone. The publisher has been producing must-read travel content for decades and its guidebooks can be found in the hands of curious travelers around the world. Therefore, it’s no surprise companies want to partner Read more…

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Interviews

Cisco Seeks to Engage With NBA Fans With #ConnectedFan Contest

Cisco wants to find the most connected NBA fan and they’ve launched a social media contest to do just that. NBA fans enter Cisco’s Most Connected Fan Contest by posting status updates, photos and video onto their personal social media channels about how they stay connected to the game using Read more…

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Interviews

Sony Music’s Adriana Palma Gives Proven Content Marketing Tips

Researching, keeping on top of digital trends, tools and strategies and knowing your audience prove to be key as part of the content marketing process. Adriana Palma, Digital Marketing Specialist at Sony Music Central America & Caribbean, spoke to ScribbleLive’s Engage Magazine about this and more steps that make for Read more…

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Interviews

Stacy Minero – Head of Content Planning at Twitter Shares Content Marketing Strategy Tips

At this point, content marketers don’t need to be convinced of the importance of Twitter, but what might be less clear is how to get the most out of it. We talked to Stacy Minero, Twitter’s Head of Content Planning, about how content marketers can maximize their impact on Twitter, Read more…

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