Category: Interviews

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Interviews, Featured

ABC: How Storytelling Can Impact Lives

When Hurricane Harvey first hit Texas late on August 25, it brought powerful winds, record rainfall and devastating flooding. Many communities were underwater. Houston was particularly hard hit, registering two of the five heaviest rainfall days as the storm stalled over south Texas, according to The Weather Channel. For ABC13 Read more…

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Interviews

Bell Media Executes Digital Experiences With Engage

            Bell Media is Canada’s leading media company with premier assets in television, radio, out-of-home advertising, and digital media. They own 30 local television stations led by CTV, Canada’s #1 television network, as well as 30 specialty channels. Bell Media’s Entertainment and Lifestyle digital team was encountering Read more…

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Interviews, Featured

Meet Voula V, Head of Talent Acquisition at ScribbleLive

Culture is what makes an organization unique – the character, personality, and sum of its values, traditions, beliefs, interactions, behaviors, and attitudes. In our Culture Corner series, we’ll be raising the curtain on the company culture here at ScribbleLive and sharing our journey. This is where you’ll also get insight Read more…

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Interviews

Comedy & Content Marketing: A Q&A With Marketing Technologist Travis Wright

We sat down with Marketing Technologist and Stand-Up Comedian Travis Wright to talk about successfully integrating comedy into a content marketing strategy.

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Interviews

Making Sense Of Modern Marketing: Advice From Everette Taylor

The role of a marketer is very fluid in today’s environment. We spoke with strategic marketer and Millisense CEO Everette Taylor about the evolving nature of the marketing industry.

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Interviews

Google Penguin: Thoughts from SEO Specialist Aimee Beck

Online marketers are awaiting the release of Penguin 4.0 and SEO specialist Aimee Beck shares her thoughts about what to expect from the algorithm update.

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Interviews

6 Strategies For Smart Content Marketing From Patrick McFadden

Content marketing is a constantly evolving field, which makes it challenging to develop a successful plan. We asked thought leader and influencer Patrick McFadden to share some of his own ideas to make smart content marketing decisions.

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Interviews

Moulding the Modern Marketer: 5 Tips On Building the Right Marketing Team From Kevin O’Rourke

In a study conducted by Forbes 62% of Millennials responded that if a brand engages with them on social networks, they are more likely to become a loyal customer. The same study also revealed that 84% of Millennials say user generated content on company websites at least somewhat influences what Read more…

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Interviews

Think Like A Thought Leader: 6 Content Marketing Tips From Mazda’s Kevin O’Rourke

Thought leaders are the go-getters, the forward-thinkers, and trusted sources of information that bring innovative ideas to the table and turn it into a reality. This week we’re bringing you some nuggets of wisdom from industry thought leader Kevin O’Rourke who has been in the content marketing trenches, figuring out Read more…

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Interviews

Content Connects Marketers with Customers

One of the primary goals of any marketing campaign is to engage with a target audience. Successful marketing campaigns increase awareness of a brand, communicate the features or benefits of a product or service, and encourage target audiences to actively learn more about the company behind the communications. ScribbleLive’s own Read more…

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Interviews

Why Marketers Need Data for Effective Content Marketing

Vincent Mifsud, the Chief Executive Officer at ScribbleLive, was a recent guest on the TechnologyAdvice Expert Interview Series to share his insight on the intersection of sales, marketing, and technology. The series, which is hosted by TechnologyAdvice’s Clark Buckner, explores a variety of business and technology landscapes through conversations with Read more…

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Interviews

Make the Rules Work For You: Manulife Financial’s Shawna Dennis Shares Tips on Compliance & Content Marketing

Last month ScribbleLive attended the 2015 ClickZ Live Conference in Toronto, a cutting-edge digital marketing expo that provides the latest tips, tricks, and tools to help companies and brands enhance their marketing campaigns. The conference brings some of the sector’s biggest names together, including Shawna Dennis of Manulife Financial. Shawna Read more…

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