Category: Industry trends

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Industry trends

POLL: Study Content Marketers Struggle to Find Value in Efforts

A 2014 Forrester Research/Business Marketing Association/Online Marketing Institute study says 85 percent of B2B marketing leaders fail to connect content activity to business value to their content marketing practices. Do you agree? “The majority of marketers find producing content that engages buyers to be a major challenge,” said Business Marketing Read more…

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Industry trends

Adidas, Nike see unprecedented results with World Cup content marketing campaigns

Both Adidas (official FIFA partner) and Nike released numbers Monday related to their World Cup ad campaigns. Nike highlighted an unprecedented level of engagement for its brand around its World Cup videos. Adidas touted itself as being the most talked about brand and having the most hashtag mentions over any Read more…

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Industry trends

World Cup Brand Watch: Inside the Adidas Massive Marketing Effort, How a Betting Company Won Big and Kraft Gets a Piece of the Action

The fact that Adidas is one of the major players at the World Cup (including its role as an official sponsor) is a well established fact. But there hasn’t been much in the way of a peek inside their massive marketing operation … until now. Ad Age recently got to Read more…

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Industry trends

World Cup Brand Watch: Oreo, Adidas & GoPro Reach Fans Via Vine, Instagram

With record viewership of the 2014 FIFA World Cup, compelling video ads are a must. There’s no shortage of viewing audience for television or online. FIFA reported that Akamai, a leading cloud services provider, confirmed the World Cup reached a video streaming record. In the U.S. 5.3 million unique viewers Read more…

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Industry trends

Marketing Trends: Denny’s Targets GenXers, Mobile Spending Gains

In news that may come as a surprise to some, consumers other than Millennials exist. Some brands are specifically targeting 30 somethings and GenXers instead. Denny’s is appealing to the ’80s kids who grew up playing Atari with its “Greatest Hits Remixed” campaign. The restaurant chain has teamed up with Read more…

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Industry trends

World Cup Brand Watch: Who’s Winning on Facebook?

Since the 2014 FIFA World Cup began, there have been over 1 billion Facebook interactions around the tournament. Facebook data show that globally, 13 million people accounted for more than 21 million posts, comments and likes related to the U.S.-Belgium match alone. There were 4.1 million people with more than Read more…

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Industry trends

Follow Apple’s WWDC 2014 keynote in real time

Today, Monday, June 2nd, Apple begins its annual Worldwide Developers Conference (WWDC) in San Francisco. Like every year, it starts with a keynote speech by CEO Tim Cook. Apple events are always exciting; the glitz and glam of prospective new technology and the rumours that surround any Apple announcement always Read more…

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