Category: Industry trends

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Industry trends

Kraft Foods on Big Data’s Impact, Facebook’s Marketing Lessons Learned & Starbucks’ Strong Storytelling

We’ve rounded up some must-reads from the world of content marketing. This week’s offering looks at conference coverage around big data, Facebook marketing lessons learned, SEO and the buyer’s persona (the brand or company’s personality on customer-facing platforms) and storytelling. Kraft Foods 100th Anniversary by Rocket Media Group via YouTube Read more…

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Industry trends

Growth Hacking is Not BS

There is a great deal of confusion about what growth hacking means. For many the line between it and traditional content marketing is, at best, blurred. As Google searches demonstrate, even those who have a grasp on the definition struggle to understand how to get started and who to look Read more…

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Industry trends

Content Marketing Must Reads – Newsjacking Apple Event and Pardot Writing Tips

We’ve rounded up some must-reads from the worlds of content marketing and advertising. This week’s offering deals with newsjacking (aka real-time content marketing), ROI that works and backseat drivers. Content marketing by no means involves a workflow that’s set it and forget it. It requires heavy preplanning, the execution of Read more…

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Industry trends

Monday’s Must-Reads: Greggs Wins at Social; Nike Showcases Design

We’ve rounded up some must-reads from the worlds of content marketing, social media and advertising. This week’s offering shows that content marketing continues to go through growing pains as it takes shape. Content Marketing’s Growing Up Let’s start with some good news. What is content marketing? Businesses are still trying Read more…

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Industry trends

DreamWorks Reinvents Lassie, Moz.com’s Content Audit Among Latest Must-Reads

A new study shows an overwhelming response from B2B companies who said real-time marketing is essential in this always-on digital culture. That’s the finding from the new report “What does real-time marketing mean for B2B?” from eConsultancy and Monetate. A whopping 87 percent of B2B companies agree that real-time marketing Read more…

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Industry trends

Survey: CMOs Say Engagement Most Concerning Issue

Sustaining and engaging customer relationships is the top issue that keeps CMOs up at night, according to a new study. A survey from Korn Ferry asked CMOs what four issues kept them awake at night and 34 percent of CMOs said creating sustainable and engaging customer relationships and improving the Read more…

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Industry trends

Ultimate Content Marketing Must-Reads This Week

Drilling down and getting specific with particular facets on what makes good content — both written and visual — caught our eye in the last few days. This week kicked off to a strong start with some thorough and well-detailed content marketing reference reading. We’re sharing those links with you. Read more…

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Industry trends

How brands can benefit from audience participation, too

Last week we posted some findings from a research article that showed that media organizations who use ScribbleLive get more citizen engagement and longer page visits. We explained why it was important from a journalism point of view, but what about for your brand? Content marketing has become extremely important Read more…

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Industry trends

Survey: Social Websites Rank Low With Consumers

Pinterest topped the list in this year’s American Customer Satisfaction Index, with an index score of 71, which is up 4.4 percent from 2013. The ACSI findings confirm that usability and even responsive design remain a top priority for consumers when it comes to web, smartphone and tablet interfaces. The Read more…

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Industry trends

IAB Study: Mobile Key Among Sports Fan Consumers

A whopping 85 percent of sports fans go to their mobile phones after seeing ads for entertainment events on other channels, according to research on mobile and sports ticketing released Thursday by the Internet Advertising Bureau Mobile Center and InMobi. Nearly half of mobile sports fans — or 49 percent Read more…

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Industry trends

Study: Social Network Audience Reaches Brands More Via Mobile

New research shows that mobile users are more likely to interact with brands than PC users, according to a new study from Forrester Research.   The survey of 37,000 respondents found that time spent on social networks from mobile devices was significant for consumers who engage with brands. Mobile social Read more…

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Industry trends

Facebook Dominates As Social Identity Login

Facebook maintains its top spot as the dominant identity provider for social logins on desktop and mobile platforms, according to Marketing Land. Google+ was No. 2 at 27 percent. 55 percent of social logins in Q2 2014 were from Facebook 65 percent of mobile social logins were Facebook As an Read more…

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