Category: Industry trends

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Industry trends

Content Marketing Institute Releases Trailer for New Documentary

The Content Marketing Institute (CMI) released the official trailer to their new documentary on Tuesday, June 9. “The Story of Content: Rise of the New Marketing,” is CMI’s first film about content marketing and is set to premier at their annual Content Marketing World event on Tuesday, Sept. 8, at Read more…

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Industry trends

The New Content Marketing Strategy: Utilize Snapchat, Meerkat, Twitter and Periscope

In an overflowing pool of content, finding the right method of distribution can be the difference between a content marketing campaign reaching millions or falling on deaf ears. The challenge that most marketers face is finding a medium that will effectively engage their audience on a larger scale, which can Read more…

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Industry trends

Is Social Media Management A Viable Category?

I can hear the collective groans. “That’s a pretty stupid question. How can ask that of a category that generates hundreds of millions of dollars a year in revenue? Whatever you’re on, please share some.” On the face of it, the question does seem idiotic, but hear me out. Let’s Read more…

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Industry trends

3 Reasons Why The Content Marketing Software Space is Worth $5B

Some analysts believe that there is no place for content marketing software despite content marketing’s growing adoption. This group of skeptics have begun the countdown, unsure if there is really a market for content marketing software and questioning its potential for growth and sustainability. However, here at ScribbleLive, we are Read more…

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Industry trends

10 Content Marketing Trends to Watch in 2016

If you’re an experienced content marketer, 2015 is your time to shine. The traditional “sell don’t tell” mantra is giving way to “tell don’t sell,” and businesses are looking to content marketers for creative ways to drive engagement and audience growth, raise brand awareness and close sales. As you make Read more…

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Industry trends

5 Reasons Why Content is the New Ad

If content is the new ad, then engagement is the new click-through. In other words, it’s one the benchmarks advertisers are striving to reach. Content, and the hope that it will lead to some other action, is the hook that goes hand in hand with engagement. “Content is currency,” said Read more…

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Industry trends

The Future of Journalism — Tools Every Journalist Will Need in 2015

We asked Joan Van Tassel, a professor who teaches courses in strategic communication at National University, to write a guest post on her thoughts about the future of media. She shared what she tells her students about emerging technologies, the promise and peril of technology and the tools journalists will Read more…

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Industry trends

Opportunities for Personalization in the Travel Industry

Travel is one of the most logistically complex and data-heavy consumer-facing industries in the world. There’s nothing more difficult than optimizing for flight paths and times, finding a hotel, and ensuring you’ve considered a car rental… And this all happens after a consumer decides to make a purchase, which could Read more…

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Industry trends

Why Should CEOs Care About Content Marketing?

When people watched the Budweiser Super Bowl ad of the Clydesdale running down a Chicago street to reunite with its trainer, they noticed. When an Apple executive spouted off specs of their newest products at a major news conference, companies listened. Ford Motor Co. tweeted out their own specs of Read more…

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Industry trends

Edelman Digital on Big Data, Content Marketing Institute’s B2B Survey: Document Your Strategy

We’ve rounded up some must-reads from the worlds of content marketing, big data and advertising. This week’s offering deals with lessons from local advertising, content marketing planning and an over-the-top phony infomercial for a real product. There’s value in no-frills local advertising. PR Daily makes the case for what marketers Read more…

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Industry trends

Media Corporation Struggles and Successes With Content Marketing

Native advertising. Branded content. Custom content. Content Marketing. Paid Content. Whatever term you want to use to describe it, news organizations see allowing brands access to their audience with content as the latest and best business strategy. But is it working, business-wise? Is it worth it for them, editorially speaking? Read more…

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Industry trends

The Death of the Click, Content Marketing Lessons From Exploding Sites and Facebook Takes a Shot at Google

RIP to the Click? For many years now, the Holy Grail of digital advertising has been impressions. The thinking has been the more views, the better the advertiser does, the more publishers can charge. However, as AdvertisingAge notes in a recent piece, that model skews heavily in favor of the Read more…

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