Category: Industry trends

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Industry trends

ScribbleLive Clients Clean Up at the 2015 Online Journalism Awards

It’s no secret that in our ‘always on’ culture social media and digital publications are changing the way we consume the news. Some would even go so far to say that we’re in a “newspaper crisis.” However, as traditional newspapers increasingly find it difficult to keep afloat, “statistics suggest that Read more…

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Industry trends

Finding the Right Recipe: The Do’s and Don’ts of Email Marketing

When we hear the term ‘email marketing’ many of us instantly think of spam. Just like it’s edible namesake, email spam conjures images of bland, prepackaged, low-budget junk. As new social channels like Twitter, Snapchat, and Instagram change the way brands deliver fresh content and interact with their audiences, many Read more…

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Industry trends

Google Wants You To Stop Relying On App Interstitials

As the world’s most popular search engine, Google understands that people respond to content marketing, and that traditional forms of advertising are no longer effective. In an effort to improve user experience in this new age of advertising, Google has set its sights on interstitials (the pop-ups and overlays that Read more…

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Industry trends

4 Tips To Add Value To Content With Link Building

Link building used to be one of the core elements of SEO as marketers sought quality links to add authority to their own websites. However, the evolution of content marketing’s relationship with SEO has changed traditional link building strategies. In today’s media landscape, marketers insert meaningful links that help them Read more…

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Industry trends

5 Talking Points Shaping the NHL Jersey Ad Debate

Advertising is no stranger to sports. Dozens of arenas and stadiums are branded with logos of corporations affiliated with the home teams, while some leagues (primarily in Europe) permit corporate advertising on team jerseys. Companies recognize that there is plenty of money to be made in the world of sports Read more…

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Industry trends

No Escape From The Rise Of Ad Blocking Software

Interest in ad blocking software is rising with each passing year. A report co-written by Adobe and Dublin-based PageFair found that 198 million users actively use some version of ad blocking software as of June 2015. The rate of new users is rapidly rising in countries like the US and Read more…

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Industry trends

The Age of Adblock: 4 Ways People Avoid Ads

Today, you are more likely to complete NAVY SEAL training, climb mount everest, or get a full house while playing poker than click a banner ad. These stats shouldn’t be that surprising – it’s no secret that Millennials and the digital natives of Generation Z have developed a built-in adblock. Read more…

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Industry trends

Do You Believe In Content Marketing? #SayNoToAds

Marketing is all about speaking the language that resonates with your audience. Millennials are both today’s largest group of consumers and the most skeptical demographic when it comes to trusting advertisements. Why are so many people Turned Off by Ads? Simply put, people no longer trust ads. Gone are the Read more…

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Industry trends

Native Advertising: What is it?

For many, the concept of native advertising is unclear and sometimes mistaken with content marketing. However, native advertising is a very different and important concept in its own right. A CopyBlogger report found almost half of its respondents said they didn’t know what native advertising was, while the other half Read more…

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Industry trends

Creative Advertising: How to use Hydrophobic spray

As society’s blinds continue to close on traditional advertising, brands have to be creative to retain consumer interest, and what is more creative than an ad that only appears in the rain. A study conducted by Infolinks in 2007, revealed that 86% of consumers ignore banner advertisements and cited suspicion Read more…

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