Category: Industry trends

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Industry trends

What Does The End Of Panda Updates Mean For Marketers?

Google’s decision to merge Panda with the core ranking algorithm will require marketers to adjust their content marketing strategies for 2016.

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Industry trends

3 Reasons Why Mobile Organic Traffic Will Continue To Change

Marketers rely on organic traffic to increase awareness and boost visibility. However, mobile search habits and applications are changing how people connect with content.

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Industry trends

5 Content Marketing Podcasts You Need To Hear

This week we rounded up five of the best content marketing podcasts so you can keep up-to-date with industry trends and insights.

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Industry trends

A Gift From ScribbleLive to You: Free Content Marketing Icon Pack

This year, to celebrate the holidays we’re releasing our Content Marketing Icon pack for free! The set includes 105 unique icons in Adobe Photoshop and Illustrator formats to help you customize your content with a minimalist flair.

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Industry trends

How ScribbleLive Reads the News

We surveyed the marketing team to find out how we consume the news online. Today readers are looking for more than just the headlines – they are searching for relevant information and a sense of community.

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Industry trends

Social Media Gets Political

Social media is reshaping the way politicians talk to potential voters and transforming the way newsrooms report on political events.

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Industry trends

NBA Says Yes: Should Sports Marketers Support Jersey Ads?

The NBA agreed to sell on-jersey advertising space to Kia Motors for the 2016 and 2017 NBA All Star games. Should sports marketers get behind this decision?

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Industry trends

Why Mobile-First Content Marketing Is Critical

A mobile-first approach to content marketing ensures that users get the best possible experience regardless of their preferred device to review content.

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Industry trends

From Baby Boomers to Generation Alpha: The ScribbleLive Guide to Generational Marketing

Identifying your target audience, what devices they use, and where they’re most active is essential to any successful content marketing plan. However, your target audience is a lot more complex than simply saying ‘Millennials use mobiles’ or ‘Gen Z has a shorter attention span.’ Each social generation is intensely different, Read more…

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Industry trends

ScribbleLive Clients Clean Up at the 2015 Online Journalism Awards

It’s no secret that in our ‘always on’ culture social media and digital publications are changing the way we consume the news. Some would even go so far to say that we’re in a “newspaper crisis.” However, as traditional newspapers increasingly find it difficult to keep afloat, “statistics suggest that Read more…

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Industry trends

Finding the Right Recipe: The Do’s and Don’ts of Email Marketing

When we hear the term ‘email marketing’ many of us instantly think of spam. Just like it’s edible namesake, email spam conjures images of bland, prepackaged, low-budget junk. As new social channels like Twitter, Snapchat, and Instagram change the way brands deliver fresh content and interact with their audiences, many Read more…

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