Category: Industry trends

digital-news-tough-year
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Featured, Industry trends

Why 2016 was Exceptionally Tough for Digital News

2016 was an interesting year for journalism, to say the very least. It was a year of closures, acquisitions, layoffs (lots and lots of layoffs), reinvention and reorganization. Why? Because very few have cracked the code on how to make digital journalism profitable.

journo-longform-examples
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Featured, Industry trends

The Long-form Storytelling Originators: Journalism Examples for Content Marketing Inspiration

To spark some inspiration for content marketers using long-form storytelling as part of their content strategies, we’ve identified three news/media outlets creating exceptional long-form immersive digital stories.

longform-storytelling-examples-feature
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Featured, Industry trends

How 3 Top Brands Are Using Long-form Storytelling in their Content Marketing Strategies

The rise and importance of content marketing has provided companies with more opportunities to tell stories online that grab the attention of their target customers, build trust, entertain, educate and inform. We found three brands that are doing this extremely well: Red Bull, Casper and American Express.

sf-roadshow-feature
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Industry trends

Cocktails & Content [San Francisco]: What We Learned from Our Panelists

We brought together San Francisco’s brightest marketing minds for a discussion about content strategy – and cocktails.

longform-shortform
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Best Practices, Featured, Industry trends

Short-form & Long-form: Where They Fit in Your Content Strategy

Long-form and short-form content both have their place in a content marketing strategy. Short-form content is a great tool to capture and engage an audience, while long-form educates and informs.

live-video-content-marketing
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Featured, Industry trends

Does Live Video Make Sense for Your Content Marketing Strategy?

The rising popularity of live video has given companies an opportunity to get creative and produce content experiences that can’t be missed. Is this new trend right for you?

ScribbleLive Acquires Linkdex
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Industry trends

ScribbleLive Acquires Linkdex, The Enterprise SEO Platform

ScribbleLive is proud to acquire Linkdex, the Enterprise SEO platform that will amalgamate search engine optimization with the leading content marketing software.

Cocktails & Content Marketing the Consumer Journey
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Featured, Industry trends

Cocktails, Content, and Solutions to the Consumer Journey

ScribbleLive hosted a special Cocktails & Content event at Helen Mills in New York to discuss the #newpath of marketing and the consumer journey.

7commandments2
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Best Practices, Featured, Industry trends

7 Commandments For A Good Content Experience

To help marketers better understand what audiences are looking for, we surveyed consumers to learn what content they like, how they consume it, and how it makes them feel.

Content-Mythbusting
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Industry trends

Content Mythbusting: What Content Do Consumers Really Want?

We’re diving into the data to shed light on the myths that mislead content strategies, and learn how marketers can craft strong content that moves the needle.

Google Panda Update
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Industry trends

What Does The End Of Panda Updates Mean For Marketers?

Google’s decision to merge Panda with the core ranking algorithm will require marketers to adjust their content marketing strategies for 2016.

Mobile App and Search Changes
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Industry trends

3 Reasons Why Mobile Organic Traffic Will Continue To Change

Marketers rely on organic traffic to increase awareness and boost visibility. However, mobile search habits and applications are changing how people connect with content.

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