Category: Featured

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Best Practices, Featured

How to Align Content Marketing and Demand Generation Teams

The two teams need a plan, a marketing roadmap, that unifies content creation with demand generation programs.

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Industry trends, Featured

The Long-form Storytelling Originators: Journalism Examples for Content Marketing Inspiration

To spark some inspiration for content marketers using long-form storytelling as part of their content strategies, we’ve identified three news/media outlets creating exceptional long-form immersive digital stories.

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Best Practices, Featured

How Curated Content Brings the Electoral Experience to Europe

European news publishers empowered the #EuropeGoesUS campaign with curated and syndicated social content that brings the US election to Europe.

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Best Practices, Featured

What Working at an Apple Store Taught Me About Good Event Marketing

It’s all about the customer experience; and when done right, events help generate quality leads, develop existing relationships and do wonders for brand awareness.

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Industry trends, Featured

How 3 Top Brands Are Using Long-form Storytelling in their Content Marketing Strategies

The rise and importance of content marketing has provided companies with more opportunities to tell stories online that grab the attention of their target customers, build trust, entertain, educate and inform. We found three brands that are doing this extremely well: Red Bull, Casper and American Express.

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Best Practices, Industry trends, Featured

Short-form & Long-form: Where They Fit in Your Content Strategy

Long-form and short-form content both have their place in a content marketing strategy. Short-form content is a great tool to capture and engage an audience, while long-form educates and informs.

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Featured

Come Talk Content + Have a Drink on Us [In San Francisco]

We’re welcoming the Bay Area’s top marketing pros to share their insights on planning and executing effective content strategies.

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Best Practices, Featured

The Content Marketer’s Guide to Beating Writer’s Block

Content marketers don’t have time for writer’s block. There are too many demanding deadlines for blog posts, whitepapers, newsletters, and all of the other content formats. So what’s a content marketer to do to squash writer’s block?

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Featured

Join us in San Francisco for Cocktails and Content on Sept. 29th

It’s not always easy to prep and plan content for the future, but we’ve gathered a panel of experienced marketers that know how to build robust and sustainable content engines.

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Thought Leadership, Featured

The Line Between Data-Driven Marketing and Creative Content Marketing

Effective content marketing is about walking the line between data and creativity. Here are a few tips to help you execute your strategy.

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Industry trends, Featured

Does Live Video Make Sense for Your Content Marketing Strategy?

The rising popularity of live video has given companies an opportunity to get creative and produce content experiences that can’t be missed. Is this new trend right for you?

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Best Practices, Featured

Your 6 Step Guide to Creating a Holiday Marketing Campaign

It’s starting to look a lot like Christmas… okay, not really — or, rather, not yet. The holiday season is just around the corner, and (if you haven’t already) it’s time to start thinking about what you and your marketing team will be doing to celebrate.

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