Category: Featured

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Thought Leadership, Featured

How To Launch An Employee Advocacy & Social Selling Program

If you’re already convinced that social selling and employee advocacy are worthwhile for your company, then this is the blog post you should be reading to help prepare you in launching your program. But if you need a refresher on what social selling and employee advocacy are and why they Read more…

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Thought Leadership, Featured

Guide to Killer Content Curation

Within a second, Google receives over 40,000 search queries. That equates to 3.5 billion searches per day! So how do we manage this ongoing avalanche of new content? In this sea of endless data, content curation has become essential for brands looking to build a relationship with their audience and Read more…

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Best Practices, Featured

Why Using Employee Advocacy & Social Selling Will Help You Attract Buyers

Today’s buyers have higher expectations than ever before. Gone are the days of buyers being responsive to cold calls and e-mail blasts. Gone are the days of getting easy clicks on banner advertisements. Gone are the days when simply having a presence on social media was enough. Only the smartest, Read more…

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Featured, Product How-To

Share Your Content With Ease From The Content Studio

Setting the table for successful engagement It’s the week after Thanksgiving and by now you’ve gotten over your food-induced comas, hopped onto your planes, trains and automobiles, and settled back into your day-to-day routine. Having joined in dinner table debates with family you only see on special occasions, addressing subjects Read more…

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Best Practices, Featured

Why Your Current Social Media Tactics Aren’t Attracting Buyers

Traditionally, purchasing power rested with the seller. Buyers had limited information about the vendor, so in order to gain more information, they had to interact with the company through sales and service staff. However, with the advent of social media and its ever increasing popularity, the power dynamic has shifted Read more…

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Best Practices, Featured

15 Secrets To Creating The Perfect Meta Descriptions

With the closing of open content directory DMOZ and Google recently coming out and saying meta descriptions are more important than ever, we reached out to SEOs to get their best-kept secrets for crafting the perfect meta description. In other words, aside from forgetting about meta descriptions altogether, using the same ones Read more…

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Interviews, Featured

ABC: How Storytelling Can Impact Lives

When Hurricane Harvey first hit Texas late on August 25, it brought powerful winds, record rainfall and devastating flooding. Many communities were underwater. Houston was particularly hard hit, registering two of the five heaviest rainfall days as the storm stalled over south Texas, according to The Weather Channel. For ABC13 Read more…

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Best Practices, Featured

Ready for Black Friday 2017? Here’s a 13-Step Checklist

As trick-or-treaters head home with their candy, eyes inevitably turn to the remaining 2017 holidays. And that, of course, includes the retail extravaganza that is Black Friday. Marketers likely began their preparations long ago, but with about four weeks remaining (at least as of publication), here’s a checklist – not of Read more…

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Thought Leadership, Featured

How SEOs And Content Creators Can Actually Work Together For Better Digital Marketing Results

We’ve created content for a long time now – even before it was called “creating content.” And what’s interesting about the two of us is that we have very different, yet complimentary backgrounds. Here we’ll share how you can work on building a well-rounded team of content marketing experts – Read more…

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Featured, Product How-To

Ghosts Don’t Need Social Data

It’s Hallowe’en, and that means we have a very special (and perhaps, slightly creepy) October blog post in store! Keeping the lights on As I was going up the stair I met a man who wasn’t there! He wasn’t there again today, Oh how I wish he’d go away! When Read more…

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Thought Leadership, Featured

The Content Radar: A Model To Help You Clarify The “Added Value” Of Content

If there is one core element that defines content marketing that we can all agree upon, it is the idea that it has to be useful, entertaining or educational. It has to add value. Every good piece of content has to add value in a certain context. Personally, I have Read more…

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Thought Leadership, Featured

How To Capitalize On ‘How To’ Searches

Google recently revealed its most popular “how to” searches, underscoring one important way consumers use the search engine to find what they need – and where brands have an opportunity to not only find them, but provide value. And these opportunities are only expanding. Case in point: Jonny Dempster, director Read more…

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