Category: Featured

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Best Practices, Featured

15 Ways Marketers Can Optimize For Visual Search

Google, Bing, Pinterest and eBay have all announced functionality or updates for visual search recently – sure signs the space is heating up and consumers will soon be able to search with images as well as with words and voice.

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Best Practices, Featured

NO OVERKILL: How creatives and content marketers need processes and systems

We can just write and produce stories. “Give me some space to be creative here.” And while that may work for some projects, it doesn’t work that well in a high-performance job environment, especially when a project has lots of stakeholders (i.e. more than two). So, systems can help on Read more…

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Announcements, Featured

ion interactive Joins the ScribbleLive Content Experience Platform

I’m thrilled to announce that ScribbleLive has acquired ion interactive, the leading enterprise SaaS interactive content platform.

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Thought Leadership, Featured

Why Brands Need to Stop Chasing Marketing Hype and Start Pursuing Audience Intent

Brands waste too much time and effort chasing the next, shiny marketing strategy or buzzword, thinking it’s a silver bullet. Leading with “intent” lets brands put their audience first, and leaves the tactical marketing implementation as a detail, not a key focus. There are a lot of buzzwords in marketing—inbound, Read more…

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Thought Leadership, Featured

Content Marketing Storytelling: Not Everything Has To Have A Marketing Lesson! Just Share Your Stories!

In August, the solar eclipse was visible from parts of the United States – including partially from where I live in Iowa. There were clouds, but it was still a pretty decent view. People were excited and the event was taking over social media, allowing us a short break from Read more…

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Thought Leadership, Featured

Content Strategy Explained (Think of It as a Plane)

Content Strategy has a lot in common with air travel when you think about its various components. In my latest blogpost on the idea of a “minimum viable content strategy“, I use the analogy of a plane to explain content governance. I regularly use this analogy when onboarding new clients Read more…

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Best Practices, Featured

How to Know When to Ignore a Best Practice in Content Marketing Strategy

Oh, those best practices. I get asked about them often. What’s the best practice when it comes to , <insert topical area> Christoph? I’m a big fan of best practices and even a bigger fan of ignoring them when it counts. Let’s look at some of the areas that have Read more…

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Best Practices, Featured

7 Steps to Launch a Successful Social Selling Program

There’s a good reason why 90% of the top salespeople use social selling tools, according to a report by LinkedIn*. Social selling clearly works. If we take a step back and look to research from IDC, we begin to see why. According to IDC, today’s digitally enabled buyers rely on Read more…

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Best Practices, Featured

How to Develop Your Content Marketing Strategy in 2018

Content marketing strategy is certainly an ongoing and evolving project. But when it comes down to it, there are 5 basic steps that I apply: Here’s our high-level strategy Goals Topical niche Workflows Tools The best content marketing strategies are high level and then broken out into tactical pieces for Read more…

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Featured, Product How-To

How to Speed Up Your Content Publishing Efficiency on ScribbleLive Engage

Staying in the Zone I’m sure you’ve been there — in the zone, crafting the perfect post that you know your audience will love. Not only that, but you’ve got a million-and-one things to say as follow-up, and you can’t wait to engage with your followers. They’re bound to have Read more…

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Featured

How Can Media Companies Use Content Marketing Strategies To Build Their Audience?

Most of my writing and speaking around content marketing and journalism is kind of one-way and focuses around: How journalists can make the jump to content marketing. How corporate content marketing teams can use journalistic tactics to improve their storytelling. But on the flipside, media companies and journalists can actually Read more…

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Industry trends, Thought Leadership, Featured

Content marketing workflow: Should we do native video on LinkedIn now?

LinkedIn finally joined all the other networks in allowing native video. I actually ran across it last week when I was flying home after a few content marketing meetings in Canada. Of course, I immediately wanted to give it a shot to see how easy it would be to upload Read more…

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