Category: CMO Press

Read more
CMO Press

Here’s What the Most Influential CMOs Are Talking About. Are You?

“The Fourth Annual Forbes/ScribbleLive (formerly Appinions) CMO Influence Study was released and if you haven’t taken a look at the topics that are being discussed by the 50 most influential CMOs in the world, then you should. Compiled by Forbes, ScribbleLive, and LinkedIn, this study analyzed over 100 million pieces Read more…

Read more
CMO Press

Top Takeaways from the Most Influential Chief Marketing Officer List

“For four years, Forbes has worked in partnership with ScribbleLive (formerly known has Appinions) and LinkedIn to compile a chief marketing officer hit list, a “who’s who” roundup of the most “noteworthy” CMOs on the scene today. For Forbes’ readers, this is one of many great ways to get an Read more…

Read more
CMO Press

Best Western’s Dorothy Dowling Named to List of World’s Most Influential CMOs

“As one of the top three women CMOs listed in the 2015 CMO Influence Study, Best Western’s Dowling jumps in the rankings from 27th to 18th. Dorothy Dowling, senior vice president of marketing and sales for Best Western Hotels & Resorts(BW) was named the 18th most influential Chief Marketing Officer Read more…

Read more
CMO Press

Forbes, ScribbleLive, and LinkedIn Partner to Release 4th Annual CMO Influence Study

NEW YORK, NY – (November 9, 2015) – “In 2015, the marketing world has become extremely complex. Today’s most successful CMOs (Chief Marketing Officers) must be able to uniquely combine the science of marketing with the art of storytelling in order to create influence for their brand and distribute their Read more…

Read more
CMO Press

LinkedIn: The 3 Types of Executive Influence

“Perhaps more than any other C-suite role, influence is the purview of the CMO. It’s the CMO, after all, who oversees brand, customer experience, communications, advertising, social media, and content marketing, in short, the lion’s share of their organization’s external voice, messaging and share of voice in the marketplace.” — Read more…

Read more
CMO Press

Forbes: The World’s Most Influential CMOs 2015

“Consider it a key success metric for a new era of CMOs. For the fourth consecutive year, Phil Schiller, senior VP-worldwide marketing at Apple AAPL +0.83%, tops a ranking of fellow chief marketers for something he has in spades: influence. That’s according to the latest Forbes/ScribbleLive World’s 50 Most Influential Read more…

See how ScribbleLive drives results

Schedule a tour to see how ScribbleLive can help your content succeed predictably.