Category: Best Practices

content-marketing-seo
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Best Practices

How Content & SEO Marketers Can Help Each Other Be Successful

The dynamic between content marketing and SEO is interesting. While there has been overlap in responsibility and function between the two roles recently, there are still key differences between the two disciplines and they rely on each other for success.

content-marketing-silos
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Best Practices

How to Avoid Working in Silos that are Bad for Your Content Strategy

It’s not in an organization’s best interest for a content team to work independently from other marketing functions, sales and customer success.

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Best Practices

The When, Where & How of Using GIFs in Content Marketing

It is very important to use GIFs responsibly, and sometimes this means sparingly – especially for the purposes of content marketing.

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Best Practices

How to Improve Your Content Marketing with Digital Branding

While content marketing is a powerful and proven technique alone, you can combine content marketing and digital branding to achieve greater results.

live-qa-tips
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Best Practices

How to Prevent a Live Q&A from Turning into a #BrandFail

Should live brand Q&As be put to rest given their not-so-stellar track record? Not necessarily. Here are a few tips to make sure that your live Q&A doesn’t turn into a cautionary tale.

content-maketing-dogs
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Best Practices, Featured

Want a Dog? Use Content Marketing!

If you’ve ever bought a dog or thought about buying a dog, you know just how tough it is to get buy-in from internal stakeholders. Situations like these, when high-consideration products (or pets) are being evaluated, is where content marketing shines.

content-marketing-sales
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Best Practices

Are One-Off Requests from Sales Impacting Your Content Marketing Strategy?

Content marketing plays an integral role in an organization’s overall strategy and success. As a result, content marketing is heavily relied on by many different departments for a multitude of requests and projects – but especially by the sales team.

content-demand-gen-alignment
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Best Practices, Featured

How to Align Content Marketing and Demand Generation Teams

The two teams need a plan, a marketing roadmap, that unifies content creation with demand generation programs.

product-content-marketing-team-work
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Best Practices

Why A Content Marketer Needs to Buddy Up with their Company’s Product Marketer(s)

A content marketer and a product marketer can do really great work together when they make a concerted effort to integrate their specialized talents.

europe_goes_us_content_curation
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Best Practices, Featured

How Curated Content Brings the Electoral Experience to Europe

European news publishers empowered the #EuropeGoesUS campaign with curated and syndicated social content that brings the US election to Europe.

event-marketing-apple-lessons
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Best Practices, Featured

What Working at an Apple Store Taught Me About Good Event Marketing

It’s all about the customer experience; and when done right, events help generate quality leads, develop existing relationships and do wonders for brand awareness.

product-video-splash
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Best Practices

The 7 Mistakes to Avoid When Making a Product Video (Learned the Hard Way)

I can say that without a doubt, I am the utmost “mistake making” expert in the art of product videos. These mistakes have resulted in some of the most cringe-worthy videos out there (don’t try to find them, but trust me they exist).

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