Category: Best Practices

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Best Practices, Featured

Why Content Marketing Projects Need Project Managers

There used to be a time when I didn’t fully understand what Project Managers actually did within content projects! Your job is to tell others to stay on track, right? I’m a Project Manager in the dad part of my life, I guess. Seriously, though, having worked with some fantastic Read more…

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Best Practices, Featured

How To Optimize For Non-Traditional Search Engines Like Amazon And YouTube

When we talk about optimizing brand presence, it has historically been limited to search engines like Google and Bing. However, consumers search – and discover – on many other platforms, including Amazon, Pinterest, YouTube and Instagram.

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Best Practices, Featured

Sports Marketing: 7 Steps to Drive Audience Engagement

Sports connect many of us. We wear the same hats, shirts, and of course, connect digitally to our favorite teams and players. And while audiences continue to be broken up with the addition of more and more digital channels, this also allows sports teams around the globe to reach their Read more…

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Best Practices, Featured

5 Steps to Create an Effective Editorial Calendar for 2018

It’s good to start thinking about your next year’s content strategy around August or so, on an annual basis – which I blogged about here. Of course, once the strategy has been finalized, we need to get on a schedule and into implementation mode. One way to turn your strategy Read more…

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Best Practices, Featured

15 Ways Marketers Can Optimize For Visual Search

Google, Bing, Pinterest and eBay have all announced functionality or updates for visual search recently – sure signs the space is heating up and consumers will soon be able to search with images as well as with words and voice.

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Best Practices, Featured

NO OVERKILL: How creatives and content marketers need processes and systems

We can just write and produce stories. “Give me some space to be creative here.” And while that may work for some projects, it doesn’t work that well in a high-performance job environment, especially when a project has lots of stakeholders (i.e. more than two). So, systems can help on Read more…

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Best Practices, Featured

How to Know When to Ignore a Best Practice in Content Marketing Strategy

Oh, those best practices. I get asked about them often. What’s the best practice when it comes to , <insert topical area> Christoph? I’m a big fan of best practices and even a bigger fan of ignoring them when it counts. Let’s look at some of the areas that have Read more…

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Best Practices, Featured

7 Steps to Launch a Successful Social Selling Program

There’s a good reason why 90% of the top salespeople use social selling tools, according to a report by LinkedIn*. Social selling clearly works. If we take a step back and look to research from IDC, we begin to see why. According to IDC, today’s digitally enabled buyers rely on Read more…

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Best Practices, Featured

How to Develop Your Content Marketing Strategy in 2018

Content marketing strategy is certainly an ongoing and evolving project. But when it comes down to it, there are 5 basic steps that I apply: Here’s our high-level strategy Goals Topical niche Workflows Tools The best content marketing strategies are high level and then broken out into tactical pieces for Read more…

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Best Practices

7 SEO Metrics That Every Marketer Should Pay Attention To

In digital we are obsessed with measurement and data; there are hundreds of ways to collect stats on how websites perform and how users are interacting with each site. It becomes easy to be blinded by data and hit a wall of numbers. However, data is only useful if you Read more…

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Best Practices

How To Ideate New Content When You Feel Like You’ve Exhausted All Topics

Sometimes the hardest part of a content marketer’s job is coming up with fresh content ideas when it feels like you’ve written all there is to write. When you’ve fallen into that dark place, try these four creativity kick-starters.

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Best Practices

How to Align Content Marketing & Social Media Strategies for the Most Effective Amplification

Content and social planning should be done together to ensure that both functions are helping each other execute effectively.

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