Category: Best Practices

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Best Practices, Featured

6 New Ways To Think About Optimizing For Voice Search

Voice search, which, by some estimates, will account for half of all searches by 2020, is still somewhat new – Alexa, after all, didn’t come out until 2015 – and so optimization tips remain somewhat limited. In fact, at a recent event, SEOs’ best advice was to create content that Read more…

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Best Practices, Featured

Why Using Employee Advocacy & Social Selling Will Help You Attract Buyers

Today’s buyers have higher expectations than ever before. Gone are the days of buyers being responsive to cold calls and e-mail blasts. Gone are the days of getting easy clicks on banner advertisements. Gone are the days when simply having a presence on social media was enough. Only the smartest, Read more…

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Best Practices, Featured

Why Your Current Social Media Tactics Aren’t Attracting Buyers

Traditionally, purchasing power rested with the seller. Buyers had limited information about the vendor, so in order to gain more information, they had to interact with the company through sales and service staff. However, with the advent of social media and its ever increasing popularity, the power dynamic has shifted Read more…

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Best Practices, Featured

15 Secrets To Creating The Perfect Meta Descriptions

With the closing of open content directory DMOZ and Google recently coming out and saying meta descriptions are more important than ever, we reached out to SEOs to get their best-kept secrets for crafting the perfect meta description. In other words, aside from forgetting about meta descriptions altogether, using the same ones Read more…

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Best Practices, Featured

Ready for Black Friday 2017? Here’s a 13-Step Checklist

As trick-or-treaters head home with their candy, eyes inevitably turn to the remaining 2017 holidays. And that, of course, includes the retail extravaganza that is Black Friday. Marketers likely began their preparations long ago, but with about four weeks remaining (at least as of publication), here’s a checklist – not of Read more…

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Best Practices, Featured

Why Content Marketing Projects Need Project Managers

There used to be a time when I didn’t fully understand what Project Managers actually did within content projects! Your job is to tell others to stay on track, right? I’m a Project Manager in the dad part of my life, I guess. Seriously, though, having worked with some fantastic Read more…

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Best Practices, Featured

How To Optimize For Non-Traditional Search Engines Like Amazon And YouTube

When we talk about optimizing brand presence, it has historically been limited to search engines like Google and Bing. However, consumers search – and discover – on many other platforms, including Amazon, Pinterest, YouTube and Instagram.

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Best Practices, Featured

Sports Marketing: 7 Steps to Drive Audience Engagement

Sports connect many of us. We wear the same hats, shirts, and of course, connect digitally to our favorite teams and players. And while audiences continue to be broken up with the addition of more and more digital channels, this also allows sports teams around the globe to reach their Read more…

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Best Practices

5 Steps to Create an Effective Editorial Calendar for 2018

It’s good to start thinking about your next year’s content strategy around August or so, on an annual basis – which I blogged about here. Of course, once the strategy has been finalized, we need to get on a schedule and into implementation mode. One way to turn your strategy Read more…

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Best Practices

15 Ways Marketers Can Optimize For Visual Search

Google, Bing, Pinterest and eBay have all announced functionality or updates for visual search recently – sure signs the space is heating up and consumers will soon be able to search with images as well as with words and voice.

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Best Practices, Featured

NO OVERKILL: How creatives and content marketers need processes and systems

We can just write and produce stories. “Give me some space to be creative here.” And while that may work for some projects, it doesn’t work that well in a high-performance job environment, especially when a project has lots of stakeholders (i.e. more than two). So, systems can help on Read more…

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Best Practices

How to Know When to Ignore a Best Practice in Content Marketing Strategy

Oh, those best practices. I get asked about them often. What’s the best practice when it comes to , <insert topical area> Christoph? I’m a big fan of best practices and even a bigger fan of ignoring them when it counts. Let’s look at some of the areas that have Read more…

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