Contributor

Traci Cheng

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Best Practices

5 Can’t Miss Content Marketing Articles

Each week, we select and summarize five content marketing articles for easy skimming. Enjoy this week’s roundup!

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Best Practices

5 Can’t Miss Content Marketing Articles

Each week, we select and summarize five content marketing articles for easy skimming. Enjoy this week’s roundup!

Read more
Best Practices

5 Can’t Miss Content Marketing Articles

Each week, we select and summarize five content marketing articles for easy skimming. Enjoy this week’s roundup! 1. B2B vs. B2C: How Content Marketing Changes by Target Audience [HubSpot] Content marketing targeted to company decision makers is different than marketing directly to consumers The intent behind messaging in B2B content contrasts Read more…

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Best Practices

5 Can’t Miss Content Marketing Articles

Each week, we select and summarize five content marketing articles for easy skimming. Enjoy this week’s roundup! 1. How to Define The Content Marketing Metrics that Matter [Oracle] Measurement is a critical component of your content marketing strategy Extract insights from data and use the results to optimize your content Read more…

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Best Practices

5 Can’t Miss Content Marketing Articles

1. Infusing Your Content With Humour Millennials and digital natives are often suspicious of advertisers and reject interruptive ads Focus on earning a person’s attention through two-way dialogue instead of buying it Develop a relationship with your audience over time through authenticity and personality Consider including elements of humour throughout Read more…

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Announcements

Highlights From Apple’s Latest Product Launch 

ScribbleLive is proud to provide the software of choice for influencers covering the Apple product launch event. If you missed the event don’t worry, you can review the highlights in our featured recap below or check out the following outlets who used ScribbleLive to liveblog this event: Fast Company, CNET, Yahoo!, CNBC, CBC, and Reuters.

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Best Practices

5 Can’t Miss Content Marketing Articles

Each week, we select and summarize five content marketing articles for easy skimming. Enjoy this week’s roundup! 1. How to Drive Leads with Smart B2B Social Media Marketing [Business 2 Community] Without proper planning for any type of business marketing initiative, you might as well just toss your money A Read more…

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Best Practices

5 Can’t Miss Content Marketing Articles

Each week, we select and summarize five content marketing articles for easy skimming. Enjoy this week’s roundup! 1. Who’s Better at Giving Us What We Want? Humans or Robots? [PC Magazine] Jimmy Iovine, who helped launch Apple Music, believes human curated content is critical for online music services. Content curation Read more…

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Best Practices

5 Can’t Miss Content Marketing Articles

Each week, we select and summarize five content marketing articles for easy skimming. Enjoy this week’s roundup! 1. 8 Types of Tools to Include in your Content Marketing Technology Stack [Content Marketing World] You can’t plan without research. Seek out authoritative websites, articles, and books to see what the experts Read more…

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Best Practices

ClickZ San Francisco

For over a decade, ClickZ Live (formerly SES Conference & Expo) has been educating marketers through their all-encompassing marketing series. After a successful conference in Toronto, we sent three of our Scribblers to attend ClickZ San Francisco at Hotel Nikko. Located between SEMRush and VisiStat (both excellent neighbours), our sponsor Read more…

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Best Practices

5 Can’t Miss Content Marketing Articles

Each week, we select and summarize five content marketing articles for easy skimming. Enjoy this week’s roundup! 1. How to Repurpose Your Content Again and Again [Convince and Convert] Your audience is always expanding so don’t be afraid to reshare your most popular content Use your old content as inspiration Read more…

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Best Practices

5 Can’t Miss Content Marketing Articles

Each week, we select and summarize five content marketing articles for easy skimming. Enjoy this week’s roundup! 1. Six ways content marketing has changed the way we do PR [The Next Web] No longer effective to cold email as many relevant journalists as possible Everybody is a contributor now – Read more…

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