Contributor

Sylvia Ng

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Interviews

Why Marketers Need Data for Effective Content Marketing

Vincent Mifsud, the Chief Executive Officer at ScribbleLive, was a recent guest on the TechnologyAdvice Expert Interview Series to share his insight on the intersection of sales, marketing, and technology. The series, which is hosted by TechnologyAdvice’s Clark Buckner, explores a variety of business and technology landscapes through conversations with Read more…

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Interviews

Guest Writers: Finding the Right Fit

SL: For content marketers who want to explore getting others to post for them, how should they go about starting the search? Do they need a plan? AC: When you are planning to outsource your content marketing, you definitely need a plan. You must identify your budget and what you Read more…

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Interviews

Pardot’s Maureen Flaherty on Email Marketing Strategy

Maureen Flaherty, Email Marketing and Campaign Specialist at Salesforce’s Pardot, discussed with Engage Magazine key email strategies that bring results. SL: Why is email such an effective marketing/selling tool or for content distribution? MF: Email is not dead and is in fact still one of the most successful ways to Read more…

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Interviews

Tips from IBM, David Meerman Scott: How Narrative Can Boost Your Brand

By Leah Betancourt What’s the last great movie you saw or book you read? The answer likely pops right into your mind. What’s the last great piece of marketing content that you remember? That answer might not come as quickly. Good story lines undoubtedly connect and stick with audiences, whereas Read more…

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Interviews

Beyond the Comma: Why Content Marketing Needs Editors

Amanda Clark, President and Editor-in-Chief of Grammar Chic Inc., a professional content writing company based in Charlotte, N.C., discussed the importance of editing, fact-checking and overall editorial due diligence with Engage Magazine. ScribbleLive: Do content marketing efforts need to involve an editor, why or why not? Amanda Clark: Yes, any Read more…

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