Contributor

Stephen Zorio

Read more
Best Practices

Covering Sporting Events in Real Time: What Brands Can Learn From CNN, Sports Illustrated and Reuters

The World Cup, and events like it, provide opportunities to show what you can achieve in real-time — but there are challenges inherent with those opportunities. Nobody knows those problems (and the solutions) better than journalists who have covered sprawling events. Their lessons are invaluable to anyone who might be Read more…

Read more
Industry trends

World Cup Brand Watch: Inside the Adidas Massive Marketing Effort, How a Betting Company Won Big and Kraft Gets a Piece of the Action

The fact that Adidas is one of the major players at the World Cup (including its role as an official sponsor) is a well established fact. But there hasn’t been much in the way of a peek inside their massive marketing operation … until now. Ad Age recently got to Read more…

Read more
Announcements

Scribble Market: How to Improve Your Content Syndication Performance

Syndication with ScribbleLive is a powerful tool. It lets you amplify the audience that sees your live event with a minimum of effort. It gives you the potential to put your work and your site’s brand in front of thousands of people you might never otherwise reach. It lets you Read more…

Read more
Announcements

A Look Back at Some Iconic Marketing Campaigns

As more brands move into the content space, Scribble has announced the launch of our Corporate Edition and its unparalleled analytics package. In light of the launch, we decided to look back at a variety of campaigns that brands of all sizes have used over the years. Some are long Read more…

Read more
Best Practices

How Funny or Die Landed the Obama Interview (and Why It Matters to Brands and Media)

The president’s appearance on ‘Between Two Ferns’ is the kind of thing some might be tempted to dismiss as just another viral phenomenon. Instead, the story behind it offers very valuable lessons about the substantial link between smart content marketing and real-world success.

Read more
Interviews

Google Glass, wearable tech and the future of digital storytelling

Whether you’re using it or not, technology like Google Glass marks a sea change in both the ability to gather stories and the number of people who can participate in the storytelling process. With that in mind, we reached out to a leading thinker in the digital storytelling field and Read more…

See how ScribbleLive drives results

Schedule a tour to see how ScribbleLive can help your content succeed predictably.