Contributor

Ritika Puri

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Thought Leadership

Read This Before Crunching Your Content Marketing Data

Whether we’re blogging, creating sales enablement materials, or producing whitepapers, we rely on data to inform our strategies. The challenge, however, is that the information that we need—ROI metrics, opportunity assessments, engagement benchmarks—is often hard to find. Not to mention, this data can be confusing and tangential, at best, to Read more…

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