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Nicole Dawe

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Industry trends

Monday’s Must-Reads: Greggs Wins at Social; Nike Showcases Design

We’ve rounded up some must-reads from the worlds of content marketing, social media and advertising. This week’s offering shows that content marketing continues to go through growing pains as it takes shape. Content Marketing’s Growing Up Let’s start with some good news. What is content marketing? Businesses are still trying Read more…

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Best Practices

Content Marketing Planning Tips From Buffer, the Content Marketing Institute & More

Tackling content marketing workflows to help reach business goals might seem as challenging as the writing part itself. Not all aspects of the content marketing process are easy. Promotion may come easier to marketers than writing, for example. We rounded up tips for planning that apply to all stages of Read more…

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Industry trends

DreamWorks Reinvents Lassie, Moz.com’s Content Audit Among Latest Must-Reads

A new study shows an overwhelming response from B2B companies who said real-time marketing is essential in this always-on digital culture. That’s the finding from the new report “What does real-time marketing mean for B2B?” from eConsultancy and Monetate. A whopping 87 percent of B2B companies agree that real-time marketing Read more…

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Best Practices

Get Tips on Optimizing For Social Media, Content Engagement Planning

Presenting factoids and even dense data visually is increasingly becoming a vital part of the digital landscape. Visual content has surged 9,900 percent online since 2007, according to a Search Engine Journal report. To get an overall, easy-to-understand view of making the most of content across digital channels and real-time Read more…

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Industry trends

Survey: CMOs Say Engagement Most Concerning Issue

Sustaining and engaging customer relationships is the top issue that keeps CMOs up at night, according to a new study. A survey from Korn Ferry asked CMOs what four issues kept them awake at night and 34 percent of CMOs said creating sustainable and engaging customer relationships and improving the Read more…

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Industry trends

Ultimate Content Marketing Must-Reads This Week

Drilling down and getting specific with particular facets on what makes good content — both written and visual — caught our eye in the last few days. This week kicked off to a strong start with some thorough and well-detailed content marketing reference reading. We’re sharing those links with you. Read more…

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Best Practices

Best Content Marketing ROI Visual Explainers

The ways to gauge content marketing’s impact on a company’s performance varies as much the ways to explain the best method of measurement. There isn’t an industry-wide standard or formula for content marketing measurement. But which types of content fuel the best ROI? Featured articles topped the list with 62.2 Read more…

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Industry trends

Survey: Social Websites Rank Low With Consumers

Pinterest topped the list in this year’s American Customer Satisfaction Index, with an index score of 71, which is up 4.4 percent from 2013. The ACSI findings confirm that usability and even responsive design remain a top priority for consumers when it comes to web, smartphone and tablet interfaces. The Read more…

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Industry trends

IAB Study: Mobile Key Among Sports Fan Consumers

A whopping 85 percent of sports fans go to their mobile phones after seeing ads for entertainment events on other channels, according to research on mobile and sports ticketing released Thursday by the Internet Advertising Bureau Mobile Center and InMobi. Nearly half of mobile sports fans — or 49 percent Read more…

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Industry trends

Study: Social Network Audience Reaches Brands More Via Mobile

New research shows that mobile users are more likely to interact with brands than PC users, according to a new study from Forrester Research.   The survey of 37,000 respondents found that time spent on social networks from mobile devices was significant for consumers who engage with brands. Mobile social Read more…

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Industry trends

Facebook Dominates As Social Identity Login

Facebook maintains its top spot as the dominant identity provider for social logins on desktop and mobile platforms, according to Marketing Land. Google+ was No. 2 at 27 percent. 55 percent of social logins in Q2 2014 were from Facebook 65 percent of mobile social logins were Facebook As an Read more…

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Best Practices

Making SEO Work For Your Brand

Your brand can produce the greatest blog post, infographic or white paper ever, but if it isn’t picked up by search engines and found by your target audience, then what’s the point? There are several factors that go into a content plan, such as an editorial calendar and promotion. But Read more…

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