Contributor

Nicole Dawe

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Best Practices

5 Tips for Content Marketing ‘Boring’ Products, Services

Understanding what your customers want means putting yourself in their shoes, knowing their problems and offering solutions. Working to first educate your audience goes a long way toward positioning the sell. “When you freely give your audience something so valuable that they’d be willing to pay for it, you build Read more…

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Thought Leadership

Content Marketing Must Reads: Award Winning Campaigns

We’ve rounded up some must-reads from the worlds of content marketing and advertising. This week’s offering deals with lessons on content strategy and digital advertising as well as popular ad campaigns that feature animals. The Content Marketing Institute’s 2015 B2B Benchmark Report surveyed more than 5,000 marketers and picked this Read more…

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Industry trends

Why Should CEOs Care About Content Marketing?

When people watched the Budweiser Super Bowl ad of the Clydesdale running down a Chicago street to reunite with its trainer, they noticed. When an Apple executive spouted off specs of their newest products at a major news conference, companies listened. Ford Motor Co. tweeted out their own specs of Read more…

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Industry trends

Edelman Digital on Big Data, Content Marketing Institute’s B2B Survey: Document Your Strategy

We’ve rounded up some must-reads from the worlds of content marketing, big data and advertising. This week’s offering deals with lessons from local advertising, content marketing planning and an over-the-top phony infomercial for a real product. There’s value in no-frills local advertising. PR Daily makes the case for what marketers Read more…

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Best Practices

Content Marketing Institute: Mapping Your Content Marketing Plan

You wouldn’t sink money into a new business without some kind of plan in place to support it on a path to profitability, would you? Only the foolhearted would start a company without a business plan. So why would you dive into content marketing without a plan or a way Read more…

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Interviews

Matt Heinz on Planning Content with Purpose

Doing content marketing without a plan is like going on a road trip without a map. Directions, roads and boundaries are needed to navigate as well as benchmarks to measure content’s overall mileage. A good plan will go further in bringing success to the content marketing effort. This will help Read more…

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Industry trends

The Death of the Click, Content Marketing Lessons From Exploding Sites and Facebook Takes a Shot at Google

RIP to the Click? For many years now, the Holy Grail of digital advertising has been impressions. The thinking has been the more views, the better the advertiser does, the more publishers can charge. However, as AdvertisingAge notes in a recent piece, that model skews heavily in favor of the Read more…

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Industry trends

Kraft Foods on Big Data’s Impact, Facebook’s Marketing Lessons Learned & Starbucks’ Strong Storytelling

We’ve rounded up some must-reads from the world of content marketing. This week’s offering looks at conference coverage around big data, Facebook marketing lessons learned, SEO and the buyer’s persona (the brand or company’s personality on customer-facing platforms) and storytelling. Kraft Foods 100th Anniversary by Rocket Media Group via YouTube Read more…

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Interviews

CMO Julian Weisser on What Content Marketers Can Learn About Growth Hacking

Growth hacking means product, promotion and customer success. It means ownership of more than just marketing. The practice is crucial to the scaling of the product and the company. Growth hacking is part product, part promotion, and the balance between the two changes frequently. — DNADietPlans CMO Julian Weisser Julian Read more…

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Industry trends

Content Marketing Must Reads – Newsjacking Apple Event and Pardot Writing Tips

We’ve rounded up some must-reads from the worlds of content marketing and advertising. This week’s offering deals with newsjacking (aka real-time content marketing), ROI that works and backseat drivers. Content marketing by no means involves a workflow that’s set it and forget it. It requires heavy preplanning, the execution of Read more…

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Best Practices

Microsoft’s Jeff Marcoux: Predictive Marketing: What Does it Mean for the Modern Marketer?

By Jeff Marcoux, CMO Lead, Worldwide Enterprise Marketing at Microsoft Corp. The world for marketers is a constantly changing landscape of new technologies and platforms to target and market to our respective audiences. Recently, Sirius Decisions published a blog on marketing automation which showed that adoption of marketing automation software Read more…

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Interviews

Time’s Nathan Lump, Marketing Prof’s Ann Handley on How Good Content Drives Engagement

“Engagement is the reward you get when you meet the needs of your customers with pathological empathy for their perspective, problems, points of view,” said Ann Handley Content marketing is akin to putting a face on your company or brand. Content’s role is to build the engagement pipeline between prospective Read more…

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