Contributor

Nicole Dawe

Read more
Announcements

Content marketing, united: An all-in-one platform to save time and resources

In an increasingly competitive market, it’s important for businesses to stay on top of content marketing, but for some this can be a daunting task. In order to plan, create, distribute, and measure content, businesses often have to switch back-and-forth between software platforms, which slows down production. ScribbleLive’s newly released Read more…

Read more
Interviews

Content marketing tips from LinkedIn’s Jason Miller

1) Don’t just create content, create relevant content In the same way that SEO is important to help new readers discover your content, relevancy is key to finding and keeping your audience engaged. “I’m in the camp of we don’t need more content out there, we need more relevant content,” Read more…

Read more
Interviews

Content marketing tips from MarketingProfs’ Ann Handley

1) Delight your readers with ‘content gifts’ “You get an audience who relies on your for information or who you delight with content gifts,” said Handley. Content gifts are a unique way of connecting with your audience while you have their attention, the gifts can go a long way toward Read more…

Read more
Interviews

Content marketing tips from Convince & Convert’s Jay Baer

1) Become the authority on your product. Marketers are often told to ‘think like publishers’ when it comes to content marketing. According to Baer, this doesn’t mean constantly creating as much content as possible. It means being strategic and creating content with a purpose. That may mean going niche by Read more…

Read more
Industry trends

5 Reasons Why Content is the New Ad

If content is the new ad, then engagement is the new click-through. In other words, it’s one the benchmarks advertisers are striving to reach. Content, and the hope that it will lead to some other action, is the hook that goes hand in hand with engagement. “Content is currency,” said Read more…

Read more
Industry trends

Opportunities for Personalization in the Travel Industry

Travel is one of the most logistically complex and data-heavy consumer-facing industries in the world. There’s nothing more difficult than optimizing for flight paths and times, finding a hotel, and ensuring you’ve considered a car rental… And this all happens after a consumer decides to make a purchase, which could Read more…

Read more
Interviews

Cisco Seeks to Engage With NBA Fans With #ConnectedFan Contest

Cisco wants to find the most connected NBA fan and they’ve launched a social media contest to do just that. NBA fans enter Cisco’s Most Connected Fan Contest by posting status updates, photos and video onto their personal social media channels about how they stay connected to the game using Read more…

Read more
Interviews

Sony Music’s Adriana Palma Gives Proven Content Marketing Tips

Researching, keeping on top of digital trends, tools and strategies and knowing your audience prove to be key as part of the content marketing process. Adriana Palma, Digital Marketing Specialist at Sony Music Central America & Caribbean, spoke to ScribbleLive’s Engage Magazine about this and more steps that make for Read more…

Read more
Thought Leadership

How Seasonal Content Can Save Your Editorial Strategy

Seasonality sells. Anyone who has ever received a heart-shaped card in February, eaten BBQ on the 4th of July or gone holiday shopping on Black Friday can attest to that. Why should you take that seasonality into account when thinking about content? First, e-commerce sales are growing every year. Seasonally-appropriate Read more…

Read more
Interviews

Stacy Minero – Head of Content Planning at Twitter Shares Content Marketing Strategy Tips

At this point, content marketers don’t need to be convinced of the importance of Twitter, but what might be less clear is how to get the most out of it. We talked to Stacy Minero, Twitter’s Head of Content Planning, about how content marketers can maximize their impact on Twitter, Read more…

Read more
Best Practices

Top 9 Tips for Finding and Working with an Advertising Agency

Non-traditional advertising goes beyond simply getting a name out there. Goals such as fostering engagement and creating brand advocates take time and cannot be forced. Companies aren’t the only ones trying to navigate non-traditional advertising methods. Agencies must adapt to stay ahead of the advertising shift as well as master Read more…

Read more
Best Practices

Sports Marketing: How to Get Fans to Your Site and Keep Them Coming Back

Getting the attention of sports fans is not simple. Keeping it is even harder given the endless sources of sports content. We asked experts from the digital arms of ESPN, Sports Illustrated, CNN, Reuters and many more to share their advice. Go through the slideshow below to learn three essential Read more…

See how ScribbleLive drives results

Schedule a tour to see how ScribbleLive can help your content succeed predictably.