Contributor

Nicole Dawe

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Industry trends

Native Advertising: What is it?

For many, the concept of native advertising is unclear and sometimes mistaken with content marketing. However, native advertising is a very different and important concept in its own right. A CopyBlogger report found almost half of its respondents said they didn’t know what native advertising was, while the other half Read more…

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Best Practices

Quick Guide to Using Pinterest for Content Marketing

In the content marketing realm, Facebook and Twitter have been placed on a golden pedestal atop of other social media platforms. But, in an industry that is constantly evolving it is important not to narrow your vision so much that you overlook other valuable platforms, such as Pinterest. “Pinterest may Read more…

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Best Practices

Emotional Narratives: Four Brand Videos That Do It Well

A recent report suggests that content marketers are rapidly expanding beyond conventional content, with the use of videos as content on the rise. The Content Marketing Institute and Marketing Profs’ report “B2C Content Marketing: 2015 Benchmarks, Budgets, and Trends – North America” discovered that 74% of content marketers say they Read more…

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Best Practices

Top Four Easy Ways to Create Interactive Content

With an already vast pool of content growing deeper every day, it can be very difficult to reel in your audience for more than a brief few paragraphs; sometimes all it takes is a change in bait. According to some telling data collected by ChartBeat’s, Joshua Schwartz, most readers only Read more…

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Best Practices

How to Create Content Your Customers Will Share on Social Media

It’s a question every marketer has asked themselves at least once since implementing social media into their content strategy; how can I create content my customers will share? There is no step-by-step guide and the answer often varies depending on your target audience, but there are several standard practices that Read more…

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Best Practices

Tips On Using Vine For Content Marketing

For some brands, trying to fit all of their information into a 500-word blog post is complicated enough, never mind a six-second video. However, brands brave enough to attempt the Twitter-owned video app, Vine, are seeing great success from it as a form of marketing. A Content Marketing Institute and Read more…

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Best Practices

Content Length: How Long Should It Be?

A common question most marketers find themselves asking, is how long should my content be? Unfortunately, there is no easy answer to this, as the ideal length of your content varies based on what you plan to achieve. However, to assist you in deciding what length is best for you, Read more…

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Industry trends

Creative Advertising: How to use Hydrophobic spray

As society’s blinds continue to close on traditional advertising, brands have to be creative to retain consumer interest, and what is more creative than an ad that only appears in the rain. A study conducted by Infolinks in 2007, revealed that 86% of consumers ignore banner advertisements and cited suspicion Read more…

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Thought Leadership

How to Use Instagram for Content Marketing

Image-centric app, Instagram, is proving that a picture is worth more-than a thousand words, a couple dozen actions, too. According to an analysis by Forrester, Instagram has given brands 120-times more engagement per-follower than Twitter and 58-times more than Facebook. What does this mean for content marketers? If you’re not Read more…

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Interviews

Vince Mifsud Gives Advice to Start-Ups in Inc. Magazine

ScribbleLive’s CEO, Vince Mifsud, has been labeled as one of three up-and-coming entrepreneurs in a recent article in Inc. Magazine. The article offers advice to new entrepreneurs and start-ups, from eight entrepreneurs who built start-up companies into successful businesses. Among them is Mifsud at number eight, who has taken ScribbleLive Read more…

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Industry trends

Content Marketing Institute Releases Trailer for New Documentary

The Content Marketing Institute (CMI) released the official trailer to their new documentary on Tuesday, June 9. “The Story of Content: Rise of the New Marketing,” is CMI’s first film about content marketing and is set to premier at their annual Content Marketing World event on Tuesday, Sept. 8, at Read more…

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Industry trends

The New Content Marketing Strategy: Utilize Snapchat, Meerkat, Twitter and Periscope

In an overflowing pool of content, finding the right method of distribution can be the difference between a content marketing campaign reaching millions or falling on deaf ears. The challenge that most marketers face is finding a medium that will effectively engage their audience on a larger scale, which can Read more…

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