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Nate Birt

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Why You Need to Create Buyer Personas (and How to Do It)

It may be hard to find the time to create and maintain buyer personas, but some powerful new research from Cintell suggests it’s more than worth your while. If you’re a marketer who’s set their personas on the back burner, you should need to turn up the heat: Marketers with documented personas are twice Read more…

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200+ Brilliant Content Marketing World Speakers (and Where to Find them on Twitter)

In the universe of content marketing, few events rival Content Marketing World currently happening Sept. 8-11 in Cleveland. The event is expected to host more than 3,500 attendees and to feature more than 120 hours of presentations, networking and entertainment. As a quick introduction to the fascinating people you’ll meet Read more…

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Best Practices for Crafting Internal Brand Training Videos

Your creative team spends a lot of energy investing in content for the audience you serve. When was the last time you turned the tables and created collateral for internal purposes only? Among the types of content you could produce for internal use, video should be at the top of Read more…

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How Visual Content Affects Your Brain (and Improves Sales!)

High-quality visual content can have a major impact on your conversion funnel. From studying brain scans to tracking eye movements, researchers have discovered that visual content is simply processed differently than text. Visuals communicate more information, more effectively. Part physiology and part art, the reasons for this reality are varied. Read more…

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