Contributor

Leah Betancourt

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Best Practices

Using UGC to Complement Your Content Strategy

Incorporating user-submitted content into a marketing plan can prove invaluable to brands. Using UGC in marketing campaigns creates brand awareness and can foster brand advocates. The Interactive Advertising Bureau defines user-generated content as “any material created and uploaded to the Internet by non-media professionals.” Brands have been using UGC for Read more…

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Best Practices

Lessons from Coke and Microsoft On Mobile Sports Marketing

The FIFA World Cup 2014 is breaking TV viewership records and has one of the most digitally engaged audiences worldwide with $5.7 billion expected to be spent on sponsorships and commercials. ESPN’s Bill Hofheimer says WatchESPN hit a record Thursday with 1.7 million “concurrent viewers” of the U.S.-Germany match. Not Read more…

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