Contributor

Leah Betancourt

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Thought Leadership

Tips to Leverage LinkedIn’s Algorithm for Results

It’s no secret that LinkedIn is another way to add a layer of engagement to your personal or company’s digital toolbox, but are you doing it effectively? At more than 347 million members worldwide, that’s a lot of eyeballs to leverage for targeted engagement, brand awareness and visibility for professionals Read more…

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Best Practices

5 Visual, Social Media Travel Content Marketing Wins

What better way to persuade someone to book a trip than to take them there using compelling photos and video? Storytelling lends itself to capturing the allure, emotion and first-hand experience of journeying to places near and far. That’s what makes travel content marketing ideal, yet powerful. After all, travel Read more…

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Best Practices

5 Ways Retailers Win Customers Using Content

Bricks-and-mortar retailers continue to navigate challenges posed by digital ecommerce and actions such as showrooming, where consumers visit a store to check out products only to buy them online. Stores are combating digital sales creeping into their bottom line with plans ranging from personalized shopping services to loyalty programs. Some Read more…

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Best Practices

5 Examples of CPG Content Marketing Wins

CPGs are increasingly turning to digital, mobile and social platforms for brand awareness and audience engagement. Emarketer pointed out that although CPG ad buying is small on digital channels, it’s heavily focused on branding efforts. Digital ad spending by the CPG and consumer products industry is forecast to be 8.5 Read more…

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Thought Leadership

Major Content Marketing Trends for 2015

Hello 2015. Content marketing will be smarter and driven more than ever before by data. AOLPlatforms predicts a “rise of the data-driven creative” in 2015 and that brand advertisers will see their “programmatic investments pay” off. “Forty-nine percent of buyers and sellers say the ability to target and track consumers Read more…

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Interviews

Home Depot’s SEO Manager Erin Everhart Talks SEO and Content Strategy

Home Depot’s SEO Manager Erin Everhart spoke with Engage Magazine about the company’s SEO focus and strategy. Everhart is an experienced digital strategist, content developer and search marketer and has previously worked agency-side for mid-sized business and Fortune 500 companies. She speaks regularly on digital strategy, content development and inbound Read more…

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Interviews

Dell’s Tech Page One Managing Editor Nicole Smith on Content Marketing Planning

Dell’s Tech Page One is a news site covering tech, business and gadget geek culture that bears the tagline “Insights from the evolving world of tech”. Tech Page One publishes a robust offering of original content, breaking news, curated editors’ picks, in-depth analysis, stories that are sourced with Dell’s own Read more…

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Best Practices

Moz’s Rand Fishkin to Content Marketers: You’re Doing it Wrong

Going viral is not a practical marketing goal for any business. Creating great content, so customers remember your company when they make a purchase, is a more realistic expectation. In order to get in front of potential customers before they buy, content marketers must understand what’s behind that buying decision. Read more…

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Interviews

Jay Baer: Usefulness Key With Content Marketing

Jay Baer, author of The New York Times best-seller “Youtility”, marketing strategist and President of Convince and Convert (Source: Convinceandconvert.com) Ask 10 different marketers what engagement means and you’ll get 10 different answers. Furthermore, the word engagement gets used loosely in the content marketing world, which only adds to the Read more…

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Interviews

LinkedIn’s Jason Miller: What Makes a World-Class Content Strategy

A world-class content strategy typically goes far beyond the digital space. People talk about it, remember it, and most importantly, act on it. Jason Miller, Senior Manager, Content Marketing, Marketing Solutions at LinkedIn, and his team created and launched the “Sophisticated Marketers Guide to LinkedIn” in January. He spoke to Read more…

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Interviews

How to Optimize Content for Social Media

Content marketing isn’t just about writing stories or blog posts, creating videos or shooting photos. The content needs the right audience, which means smart distribution. So how do you get your content in front of the right audience for the most visibility and engagement? ScribbleLive talked to Shannon Kinney, Founder Read more…

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Best Practices

Finding DIY Success With Digital Content

No formula exists for getting an advertising campaign to go viral. However, memorable campaigns do share common qualities. We talked to experts who work with companies firsthand on digital strategy. They shared views on what viral marketing means, the mindset for such approaches as well as what campaigns worked and Read more…

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