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Jon Salm

A Postano display at the Futurestack13 conference in San Francisco
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Best Practices for Using Visual Content in Event Marketing

Event marketing as a discipline is hardly a novel concept. But while traditional publicity tactics like posters, websites and PR work are good first steps, adding cutting-edge visual components can help take event marketing to the next level. Check out these best practices for improving your event marketing through visual Read more…

Action words are best for boosting CTR
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Overcome Short Attention Spans with Micro-content

What can your advertising do in 10 seconds? Not a whole lot, you might think. But after a study from University of Hamburg and University of Hannover researchers proved that over 50% of Internet users stay on a webpage for less than 10 seconds, advertisers have focused on micro-content: clever, Read more…

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5 Ways to Bring Efficiency to your Content Development Strategy

Content is king. Bill Gates is credited with first coining the term in a 1996 blog post, and the phrase has since been discussed, critiqued and repeated ad nauseam. Yet, it couldn’t be truer today. In an always on, internet-driven world, content is more important than ever and the competition for Read more…

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