Contributor

Joe Ward

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Thought Leadership

Content Marketing Is Changing The Way Sellers Sell

Salespeople need to re-think how they approach traditional advertising prospecting techniques and earn the right to speak with your prospective customer by providing valuable content.

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Thought Leadership

Content Marketing is Changing the way Buyers Buy

Due to the growing amount of content available online, people are educating themselves about the products or services they are interested in buying prior to making any purchasing decisions.

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