Contributor

Jillean Kearney

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Best Practices

Why A Content Marketer Needs to Buddy Up with their Company’s Product Marketer(s)

A content marketer and a product marketer can do really great work together when they make a concerted effort to integrate their specialized talents.

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Industry trends, Featured

The Long-form Storytelling Originators: Journalism Examples for Content Marketing Inspiration

To spark some inspiration for content marketers using long-form storytelling as part of their content strategies, we’ve identified three news/media outlets creating exceptional long-form immersive digital stories.

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Industry trends, Featured

How 3 Top Brands Are Using Long-form Storytelling in their Content Marketing Strategies

The rise and importance of content marketing has provided companies with more opportunities to tell stories online that grab the attention of their target customers, build trust, entertain, educate and inform. We found three brands that are doing this extremely well: Red Bull, Casper and American Express.

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Industry trends

Cocktails & Content [San Francisco]: What We Learned from Our Panelists

We brought together San Francisco’s brightest marketing minds for a discussion about content strategy – and cocktails.

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Announcements

GITEX 2016: ScribbleLive to Showcase Content Marketing Solutions

We’ll be at GITEX 2016 – one of the largest tech events on the planet – to showcase our content marketing technology to the 140,000+ professionals attending this year.

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Best Practices, Industry trends, Featured

Short-form & Long-form: Where They Fit in Your Content Strategy

Long-form and short-form content both have their place in a content marketing strategy. Short-form content is a great tool to capture and engage an audience, while long-form educates and informs.

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Uncategorized

ScribbleLive Spark: Learn More About Your Audiences With Polls

Polls are a great utility to help you learn about your audience and their interests – providing you, in turn, with an advantage when it comes to creating relevant, engaging content.

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Featured

Come Talk Content + Have a Drink on Us [In San Francisco]

We’re welcoming the Bay Area’s top marketing pros to share their insights on planning and executing effective content strategies.

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Best Practices, Featured

The Content Marketer’s Guide to Beating Writer’s Block

Content marketers don’t have time for writer’s block. There are too many demanding deadlines for blog posts, whitepapers, newsletters, and all of the other content formats. So what’s a content marketer to do to squash writer’s block?

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Featured

Join us in San Francisco for Cocktails and Content on Sept. 29th

It’s not always easy to prep and plan content for the future, but we’ve gathered a panel of experienced marketers that know how to build robust and sustainable content engines.

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Industry trends, Featured

Does Live Video Make Sense for Your Content Marketing Strategy?

The rising popularity of live video has given companies an opportunity to get creative and produce content experiences that can’t be missed. Is this new trend right for you?

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Best Practices, Featured

Your 6 Step Guide to Creating a Holiday Marketing Campaign

It’s starting to look a lot like Christmas… okay, not really — or, rather, not yet. The holiday season is just around the corner, and (if you haven’t already) it’s time to start thinking about what you and your marketing team will be doing to celebrate.

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