Contributor

Jillean Kearney

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Thought Leadership

Introducing the Content Marketing Maturity Map

Building a robust content marketing operation doesn’t happen instantaneously. It’s a journey, and we have identified the five different levels of maturity that are pit stops along the way.

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Best Practices

How To Ideate New Content When You Feel Like You’ve Exhausted All Topics

Sometimes the hardest part of a content marketer’s job is coming up with fresh content ideas when it feels like you’ve written all there is to write. When you’ve fallen into that dark place, try these four creativity kick-starters.

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Best Practices

How to Align Content Marketing & Social Media Strategies for the Most Effective Amplification

Content and social planning should be done together to ensure that both functions are helping each other execute effectively.

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Best Practices

How Content & SEO Marketers Can Help Each Other Be Successful

The dynamic between content marketing and SEO is interesting. While there has been overlap in responsibility and function between the two roles recently, there are still key differences between the two disciplines and they rely on each other for success.

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Best Practices

How to Avoid Working in Silos that are Bad for Your Content Strategy

It’s not in an organization’s best interest for a content team to work independently from other marketing functions, sales and customer success.

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Best Practices

The When, Where & How of Using GIFs in Content Marketing

It is very important to use GIFs responsibly, and sometimes this means sparingly – especially for the purposes of content marketing.

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Industry trends

Why 2016 was Exceptionally Tough for Digital News

2016 was an interesting year for journalism, to say the very least. It was a year of closures, acquisitions, layoffs (lots and lots of layoffs), reinvention and reorganization. Why? Because very few have cracked the code on how to make digital journalism profitable.

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Best Practices

How to Prevent a Live Q&A from Turning into a #BrandFail

Should live brand Q&As be put to rest given their not-so-stellar track record? Not necessarily. Here are a few tips to make sure that your live Q&A doesn’t turn into a cautionary tale.

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Best Practices, Featured

Want a Dog? Use Content Marketing!

If you’ve ever bought a dog or thought about buying a dog, you know just how tough it is to get buy-in from internal stakeholders. Situations like these, when high-consideration products (or pets) are being evaluated, is where content marketing shines.

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Thought Leadership

Why You Need Long-form Storytelling to Become a Thought Leader

Thought leadership, within the context of content marketing, exists to change and influence perspective. This is also why stories exist – and humans thrive on stories.

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Thought Leadership, Featured

Long-form Storytelling & Thought Leadership: A Content Marketing Success

Storytelling can be applied to thought leadership to create content that introduces new paradigms in palatable, easy-to-understand ways, connect with audiences on a personal level and much more.

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Best Practices, Featured

How to Align Content Marketing and Demand Generation Teams

The two teams need a plan, a marketing roadmap, that unifies content creation with demand generation programs.

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