Contributor

Jennifer Taylor

Hey, I'm Jen and I like reading and rock climbing and cycling and learning new languages. I'm a modern-day nomad so all I need is a passport and a map to be happy.

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Industry trends

ScribbleLive Clients Clean Up at the 2015 Online Journalism Awards

It’s no secret that in our ‘always on’ culture social media and digital publications are changing the way we consume the news. Some would even go so far to say that we’re in a “newspaper crisis.” However, as traditional newspapers increasingly find it difficult to keep afloat, “statistics suggest that Read more…

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Industry trends

Finding the Right Recipe: The Do’s and Don’ts of Email Marketing

When we hear the term ‘email marketing’ many of us instantly think of spam. Just like it’s edible namesake, email spam conjures images of bland, prepackaged, low-budget junk. As new social channels like Twitter, Snapchat, and Instagram change the way brands deliver fresh content and interact with their audiences, many Read more…

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Thought Leadership

LinkedIn Is The Social Channel You’re Not Using Enough

How do you increase inbound traffic through social media? There are hundreds of articles online that will tell you how to use Twitter, Facebook, and Google+ to push traffic towards your site. We already know Twitter is great for creating inbound traffic. There’s no shortage of articles that outline how Read more…

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Thought Leadership

Make ‘Em Laugh: Infusing Content Marketing With Humour

The classic film Singin’ In The Rain is a lighthearted musical comedy depicting a production company’s tumultuous transition from silent film to “talkies.” Gene Kelly and the gang sing and dance their way through some of the challenges film studios faced as they sought to keep up with the evolving Read more…

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Announcements

Forget The Form: ScribbleLive Takes On Progressive Profiling

Pop-up advertisements might just be the least effective digital marketing strategy. People are more likely to summit Mount Everest than click on an advertisement. Trailing closely behind the dreaded pop-up ads are those lengthy forms that appear as soon as you click ‘download.’ This data collection strategy, which requests that Read more…

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Thought Leadership

The ScribbleLive Guide To Visual Storytelling

When graphic designer Vahram Muratyan began publishing his colourful minimalistic images chronicling the differences between two of the world’s most infamous cities, Paris and New York, he could not predict that in just a few months his blog would receive over 1.5 million page views and earn him a book Read more…

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Thought Leadership

“Discover New Wonderlands”: Tips On Curating Content In the Digital Sphere

When we think of content curation we often think of link packs or Buzzfeed sites that group, organize, and share information on a particular topic. Though this aggregation of information is perhaps the most common type of curation, it isn’t the only way to collect and share content in the Read more…

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Interviews

Moulding the Modern Marketer: 5 Tips On Building the Right Marketing Team From Kevin O’Rourke

In a study conducted by Forbes 62% of Millennials responded that if a brand engages with them on social networks, they are more likely to become a loyal customer. The same study also revealed that 84% of Millennials say user generated content on company websites at least somewhat influences what Read more…

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Industry trends

The Age of Adblock: 4 Ways People Avoid Ads

Today, you are more likely to complete NAVY SEAL training, climb mount everest, or get a full house while playing poker than click a banner ad. These stats shouldn’t be that surprising – it’s no secret that Millennials and the digital natives of Generation Z have developed a built-in adblock. Read more…

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Interviews

Think Like A Thought Leader: 6 Content Marketing Tips From Mazda’s Kevin O’Rourke

Thought leaders are the go-getters, the forward-thinkers, and trusted sources of information that bring innovative ideas to the table and turn it into a reality. This week we’re bringing you some nuggets of wisdom from industry thought leader Kevin O’Rourke who has been in the content marketing trenches, figuring out Read more…

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Interviews

Make the Rules Work For You: Manulife Financial’s Shawna Dennis Shares Tips on Compliance & Content Marketing

Last month ScribbleLive attended the 2015 ClickZ Live Conference in Toronto, a cutting-edge digital marketing expo that provides the latest tips, tricks, and tools to help companies and brands enhance their marketing campaigns. The conference brings some of the sector’s biggest names together, including Shawna Dennis of Manulife Financial. Shawna Read more…

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Interviews

What Makes a Modern Marketer?: 5 Tips For Better Content Marketing from Shopbake’s Anastassia Boguslavskaya

Last month ScribbleLive set up shop at the 2015 ClickZ Live Conference in Toronto, a cutting-edge digital marketing expo that provides the latest tips, tricks, and tools to help companies and brands enhance their marketing campaigns. The conference brings some of digital marketing’s biggest names together, including Anastassia ‘Stacey’ Boguslavskaya Read more…

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