Contributor

Jennifer Taylor

Hey, I'm Jen and I like reading and rock climbing and cycling and learning new languages. I'm a modern-day nomad so all I need is a passport and a map to be happy.

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Thought Leadership

The Secret to Measuring Value, Not Volume

Industry expert Rebecca Lieb joined us for an in-depth discussion on what marketers need to know to demonstrate the dollar value of their content strategy.

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Best Practices

Moving Beyond the Fold: Reporting the News in the Digital Age

The world’s most prominent news organizations are changing the way we think about the news and are looking for new ways to distribute information. We discuss 4 innovative news organizations that are disrupting the media landscape and innovating the way we create, share, and publish the news.

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Announcements, Featured

Announcing the ScribbleLive-Hootsuite Integration

The ScribbleLive integration with Hootsuite is designed to strengthen the relationship between the content creators and social media teams so that they can collaborate, reach a great audience, and produce engaging content.

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Best Practices

5 Can’t-Miss Content Marketing Articles

We rounded up and summarized 5 content marketing articles for easy skimming.

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Best Practices

3 Ways Brands Can Use Unboxing Videos This Holiday Season

Unboxing videos are no longer a quirky component of the YouTube universe, but an avenue for brands to get their products in front of audiences and connect with consumers.

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Best Practices

Holiday Marketing 101

Whether you’re gearing up for your first holiday season or just looking to revamp your current strategy, don’t fret – we’ve compiled some actionable tips for planning your next holiday campaign

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Best Practices

What Is Audience Profiling And Why Does It Matter?

How do you differentiate between target audience, demographic profile, and buyer persona? ScribbleLive breaks down audience profiling into two easy steps.

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Industry trends

Social Media Gets Political

Social media is reshaping the way politicians talk to potential voters and transforming the way newsrooms report on political events.

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Best Practices

The Quick Guide to GIFs

How do you make sure your content is heard about all the noise? We discuss 4 ways you can drive engagement and enhance your content with GIFs.

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Thought Leadership

Lights, Camera, Action!: The Value of Video Content

Learn how to leverage video content to entertain your audience and grow your upper funnel.

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Best Practices

3 Quick Tips On Using LinkedIn To Leverage Your Brand

LinkedIn is becoming an important social channel where marketers can leverage their brand and create meaningful relationships with their target audience.

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Industry trends

From Baby Boomers to Generation Alpha: The ScribbleLive Guide to Generational Marketing

Identifying your target audience, what devices they use, and where they’re most active is essential to any successful content marketing plan. However, your target audience is a lot more complex than simply saying ‘Millennials use mobiles’ or ‘Gen Z has a shorter attention span.’ Each social generation is intensely different, Read more…

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