Contributor

Gary Parkinson

Read the latest release from Gary Parkinson, Content Marketing Manager at ScribbleLive. Gary is a firm believer in the co-dependent relationship between content and SEO in the digital marketing industry. These two disciplines work hand in hand, and are critical parts of a long tail strategy to increase brand awareness.

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Industry trends

5 Talking Points Shaping the NHL Jersey Ad Debate

Advertising is no stranger to sports. Dozens of arenas and stadiums are branded with logos of corporations affiliated with the home teams, while some leagues (primarily in Europe) permit corporate advertising on team jerseys. Companies recognize that there is plenty of money to be made in the world of sports Read more…

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Industry trends

No Escape From The Rise Of Ad Blocking Software

Interest in ad blocking software is rising with each passing year. A report co-written by Adobe and Dublin-based PageFair found that 198 million users actively use some version of ad blocking software as of June 2015. The rate of new users is rapidly rising in countries like the US and Read more…

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Industry trends

Do You Believe In Content Marketing? #SayNoToAds

Marketing is all about speaking the language that resonates with your audience. Millennials are both today’s largest group of consumers and the most skeptical demographic when it comes to trusting advertisements. Why are so many people Turned Off by Ads? Simply put, people no longer trust ads. Gone are the Read more…

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Interviews

Content Connects Marketers with Customers

One of the primary goals of any marketing campaign is to engage with a target audience. Successful marketing campaigns increase awareness of a brand, communicate the features or benefits of a product or service, and encourage target audiences to actively learn more about the company behind the communications. ScribbleLive’s own Read more…

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Thought Leadership

How Do You Balance Content, Search and Social?

The answer to this question is complicated. Successful marketers must find the sweet spot where all three entities overlap. As with many things in life, this requires finding the right balance. There is a very intimate relationship between content, search engine optimization (SEO), and social media. These three elements are Read more…

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Best Practices

The Right Way to Measure Share of Voice on Social Media

Originally posted on LinkedIn Pulse by Rob Clark Share of voice is not a very good metric for public relations. In my professional opinion, the metric is useless. Share of voice as a marketing metric provides quite useful strategic information on what your competitors are doing. Ad space is finite Read more…

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