Contributor

Gary Parkinson

Read the latest release from Gary Parkinson, Content Marketing Manager at ScribbleLive. Gary is a firm believer in the co-dependent relationship between content and SEO in the digital marketing industry. These two disciplines work hand in hand, and are critical parts of a long tail strategy to increase brand awareness.

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Announcements

Introducing Insert And Reorder Posts

It takes time and a creative mind to craft quality content yet there is still room to improve even after you’ve hit publish. At ScribbleLive we believe in optimization, which means having the option to refine your existing content. That’s why we’re very excited to debut two new features – Read more…

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Thought Leadership

Get Your B2B Message Out: Talk To Your Audience

The content marketing landscape is full of tips and guides to help marketers create quality content for their brands. There is no shortage of information from influencers on how to make content go viral or how to connect with prospective audiences across multiple channels in order to increase potential conversion Read more…

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Best Practices

5 Tips To Improve Your Content Marketing Strategy

It’s no secret that marketing has evolved into a data-driven process as a result of technological advancements and an increasingly competitive marketplace. The digital marketing landscape is ripe with opportunities to differentiate and expand businesses with insightful data. However, too much data can become overwhelming and lead you away from Read more…

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Best Practices

Prove Your Content Marketing Strategy Is Worth The Investment

The ultimate objective of any brand is to grow the business and earn a return on investment (ROI). However, sometimes you have to spend money to make money. Companies must decide how much to spend on product development, business operations, financials, quality assessment, and marketing (among other priorities). With so Read more…

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Industry trends

Google Wants You To Stop Relying On App Interstitials

As the world’s most popular search engine, Google understands that people respond to content marketing, and that traditional forms of advertising are no longer effective. In an effort to improve user experience in this new age of advertising, Google has set its sights on interstitials (the pop-ups and overlays that Read more…

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Industry trends

4 Tips To Add Value To Content With Link Building

Link building used to be one of the core elements of SEO as marketers sought quality links to add authority to their own websites. However, the evolution of content marketing’s relationship with SEO has changed traditional link building strategies. In today’s media landscape, marketers insert meaningful links that help them Read more…

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Thought Leadership

ScribbleLive: Ranks Amongst Canada’s Fastest Growing Software Companies

Profit 500’s 2015 Ranking of Canada’s Fastest Growing Companies was released today, and lists the country’s most profitable businesses based on five year revenue growth. The results are great news for ScribbleLive. ScribbleLive reported five year revenue growth of 4,887% between 2009 and 2014, which is the tenth fastest growing Read more…

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Interviews

6 Strategies For Smart Content Marketing From Patrick McFadden

Content marketing is a constantly evolving field, which makes it challenging to develop a successful plan. We asked thought leader and influencer Patrick McFadden to share some of his own ideas to make smart content marketing decisions.

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Thought Leadership

3 Tips To Optimize Content By Thinking Like An SEO

Online marketing is a collaborative medium that is most successful when teams work together to achieve results. Marketing is a very broad term that has many moving parts underneath the umbrella. When these parts move in unison, the platforms are collectively positioned to deliver significant results. Corey Collins of Search Read more…

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Best Practices

Select The Right Content Marketing Platform For Your Unique Needs

A content marketing strategy is necessary for brands to remain competitive in today’s marketplace. Content marketing helps brands expand their funnel, engage with interested prospects, and encourage those prospects to convert into customers. This process is very customer-focused, allowing companies to establish their reputation as a reliable source of information Read more…

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