Contributor

Gary Parkinson

Read the latest release from Gary Parkinson, Content Marketing Manager at ScribbleLive. Gary is a firm believer in the co-dependent relationship between content and SEO in the digital marketing industry. These two disciplines work hand in hand, and are critical parts of a long tail strategy to increase brand awareness.

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Interviews

Making Sense Of Modern Marketing: Advice From Everette Taylor

The role of a marketer is very fluid in today’s environment. We spoke with strategic marketer and Millisense CEO Everette Taylor about the evolving nature of the marketing industry.

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Best Practices

The 5 Can’t-Miss Content Marketing Articles Of The Week

Every week we scour the web for the top content marketing articles. Enjoy the weekly roundup!

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Interviews

Google Penguin: Thoughts from SEO Specialist Aimee Beck

Online marketers are awaiting the release of Penguin 4.0 and SEO specialist Aimee Beck shares her thoughts about what to expect from the algorithm update.

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Best Practices

Make A Social Media Holiday List (and Check It Twice!)

Holiday marketing will be important for content and social media throughout December. Here’s a quick checklist to boost engagement over the holidays.

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Best Practices

5 Can’t-Miss Content Marketing Articles

We’ve highlighted five of the top content marketing articles created over the past week. Enjoy the weekly roundup!

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Best Practices

Keep Users On-Site: Lower Your Bounce Rate

If your website’s bounce rate indicates that people are exiting your site after arriving on one page, don’t worry. We have 3 actionable tips to lower the number of exits.

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Announcements

ScribbleLive Teams With Google To Optimize Real-Time Content In SERPs

ScribbleLive finalized a formal agreement with Google that will help rank content from live events near the top of search engine result pages (SERPs).

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Announcements

ScribbleLive Powers Euroleague Digital Ecosystem Social Wall

Euroleague created a Digital Ecosystem for the 2015-16 season, which includes a social wall powered by ScribbleLive’s modern marketing cloud.

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Announcements

ScribbleLive Named A Deloitte Technology Award Winner

The Deloitte Technology Fast 50™ and Fast 500™ awards recognized the fastest growing technology companies in Canada, including ScribbleLive.

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Thought Leadership

Content: Not Another Channel

Keynote speaker and influential marketer Rebecca Lieb discusses content distribution channels and the best practices for marketers looking to incorporate them into their own campaigns.

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Industry trends

NBA Says Yes: Should Sports Marketers Support Jersey Ads?

The NBA agreed to sell on-jersey advertising space to Kia Motors for the 2016 and 2017 NBA All Star games. Should sports marketers get behind this decision?

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Announcements

The World’s 50 Most Influential CMOs Study 2015

For the fourth consecutive year, ScribbleLive (formerly Appinions) has teamed with Forbes – and this year with new partner LinkedIn – to evaluate the data that reveal the most influential CMOs in the English-speaking world

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