Contributor

Gary Parkinson

Read the latest release from Gary Parkinson, Content Marketing Manager at ScribbleLive. Gary is a firm believer in the co-dependent relationship between content and SEO in the digital marketing industry. These two disciplines work hand in hand, and are critical parts of a long tail strategy to increase brand awareness.

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Best Practices, Featured

How Curated Content Brings the Electoral Experience to Europe

European news publishers empowered the #EuropeGoesUS campaign with curated and syndicated social content that brings the US election to Europe.

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Thought Leadership, Featured

The Line Between Data-Driven Marketing and Creative Content Marketing

Effective content marketing is about walking the line between data and creativity. Here are a few tips to help you execute your strategy.

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Industry trends, Featured

Cocktails, Content, and Solutions to the Consumer Journey

ScribbleLive hosted a special Cocktails & Content event at Helen Mills in New York to discuss the #newpath of marketing and the consumer journey.

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Best Practices, Featured

3 Ways to Improve Google SERPS with Content Marketing and SEO

Marketing teams use content and SEO strategies to build authority and earn Google’s trust. A Google-friendly site is rewarded with a higher SERP ranking.

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Thought Leadership

Super Bowl 50: Are The Marketing Dollars Worth It?

Super Bowl 50 will be the biggest football championship in history, but should sports marketers spend their budgets on in-game advertisements?

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Thought Leadership

It’s All About The Community, Sports Fans

Modern sports marketing is about building and maintaining a community of passionate fans who publish, engage, and promote relevant content.

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Best Practices

Is Your Social Media Content Click-Worthy?

Social media is how many of us access and review content in today’s digital marketing landscape, but what makes a post click-worthy?

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Industry trends

What Does The End Of Panda Updates Mean For Marketers?

Google’s decision to merge Panda with the core ranking algorithm will require marketers to adjust their content marketing strategies for 2016.

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Best Practices

Your 2016 Marketing Plan: Time To Review And Adapt

The marketing funnel and shifting consumer behaviour are two critical factors that will help you assemble your marketing plan in 2016.

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Announcements, Insights

How Data Science Powered the ScribbleLive CES 2016 Influence Report

The ScribbleLive CES 2016 Influence Report analyzed the influence impact of the top product categories, associated people, and respective brands that were featured at CES 2016.

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Best Practices

How To Engage With The Passionate Sports Fan In 2016

2015 was filled with dozens of sports highlights and marketers can use those headlines to create compelling content in 2016.

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Industry trends

3 Reasons Why Mobile Organic Traffic Will Continue To Change

Marketers rely on organic traffic to increase awareness and boost visibility. However, mobile search habits and applications are changing how people connect with content.

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