Contributor

Christoph Trappe

Read more
Thought Leadership, Featured

Content Marketing Storytelling: Not Everything Has To Have A Marketing Lesson! Just Share Your Stories!

In August, the solar eclipse was visible from parts of the United States – including partially from where I live in Iowa. There were clouds, but it was still a pretty decent view. People were excited and the event was taking over social media, allowing us a short break from Read more…

Read more
Best Practices, Featured

How to Know When to Ignore a Best Practice in Content Marketing Strategy

Oh, those best practices. I get asked about them often. What’s the best practice when it comes to , <insert topical area> Christoph? I’m a big fan of best practices and even a bigger fan of ignoring them when it counts. Let’s look at some of the areas that have Read more…

Read more
Best Practices, Featured

How to Develop Your Content Marketing Strategy in 2018

Content marketing strategy is certainly an ongoing and evolving project. But when it comes down to it, there are 5 basic steps that I apply: Here’s our high-level strategy Goals Topical niche Workflows Tools The best content marketing strategies are high level and then broken out into tactical pieces for Read more…

Read more
Featured

How Can Media Companies Use Content Marketing Strategies To Build Their Audience?

Most of my writing and speaking around content marketing and journalism is kind of one-way and focuses around: How journalists can make the jump to content marketing. How corporate content marketing teams can use journalistic tactics to improve their storytelling. But on the flipside, media companies and journalists can actually Read more…

storytelling
Read more
Thought Leadership

A CMO Guide: How to Get your Teams to Tell Better Stories

I’ve been hearing this question from digital marketing leaders and executives more often lately: How do I get my content teams to tell better stories? Of course, “better” is highly subjective. What it often comes down to is how do we make them: Unique Highly relevant I’m really glad more Read more…

linkedin-image
Read more
Industry trends, Thought Leadership, Featured

Content marketing workflow: Should we do native video on LinkedIn now?

LinkedIn finally joined all the other networks in allowing native video. I actually ran across it last week when I was flying home after a few content marketing meetings in Canada. Of course, I immediately wanted to give it a shot to see how easy it would be to upload Read more…

C_Trappe_Blog2 (1)
Read more
Thought Leadership

How We’ll Create Some Good Content Marketing Workflows Together

Storytelling has been around for a while. It’s not that new at all, despite its headline-grabbing ability in the content marketing world right now. It’s not even new for businesses. Organizational storytelling has been around for over 100 years.. Unfortunately, the latest iterations of organizational storytelling seems to make processes Read more…

See how ScribbleLive drives results

Schedule a tour to see how ScribbleLive can help your content succeed predictably.