Contributor

Brennan Reid

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Industry trends

How brands can benefit from audience participation, too

Last week we posted some findings from a research article that showed that media organizations who use ScribbleLive get more citizen engagement and longer page visits. We explained why it was important from a journalism point of view, but what about for your brand? Content marketing has become extremely important Read more…

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Best Practices

Tackling Goliath: Tips For Small Businesses Doing Event Marketing

In pop culture, there is no bigger event than the San Diego Comic-Con. The four day event has grown from it’s humble beginnings in 1970 when a group of comic, sci-fi and movie fans gathered in San Diego to discuss their passions. The event now encompasses the entirety of pop Read more…

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Announcements

ScribbleLive Spotlight: Festivals, Trials and Bicycles

Other than rhyming, bicycles, festivals and trials have one thing in common – amazing liveblogs! Today we have coverage of the British Summer Time music festival, the always-great Tour de France, and the trial of Clippers owner Donald Sterling. On the non-rhyming front, we also have great coverage of the Read more…

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Best Practices

New research shows liveblogs increase user engagement

Liveblogs allow for a significant amount of citizen participation and engagement, according to Citizen Journalism in Real Time? Live Blogging and Crisis Events, a chapter in a new book by researchers at City University London. Using data from The Guardian, the BBC, ScribbleLive and past studies, Neil Thurman and James Read more…

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Thought Leadership

Real-Time Content Marketing On Social Can Be More Effective Than Paid Campaigns

Millions of dollars have been spent. Millions of tweets have been sent out. Social media is a brand battleground, with hundreds of brands competing for your attention amidst the chaos of the World Cup. We discussed in a past live chat the how of real time marketing, but what about Read more…

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Announcements

ScribbleLive Spotlight: Rivers, Car Chases and the World Cup

This week we bring you a cornucopia of awesome ScribbleLive liveblogs—five out of eight which centre around the World Cup. It’s as if millions of people around the world have an interest in following the games. But the World Cup isn’t the focus of all our great examples this week. Read more…

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Announcements

Where to follow 2014 FIFA World Cup live

It’s World Cup time! Many of us here at the ScribbleLive have FIFA-fever, and cannot wait to catch the matches of our favourite teams and enjoy some friendly banter. Who will win the iconic trophy? Host country Brazil? Will defending World Cup champion Spain again get the title? How will Read more…

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Announcements

ScribbleLive Spotlight: World Cup Soccer, Elections, and Moncton, NB

ScribbleLive’s spotlight is back with sampling of creative live blogs from around the world. We have coverage of the Ontario provincial election using LiveArticle and Content Atoms, a few great uses of our API for the World Cup and the European elections and a Greenpeace protest liveblog. We’ve also rounded Read more…

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Industry trends

Follow Apple’s WWDC 2014 keynote in real time

Today, Monday, June 2nd, Apple begins its annual Worldwide Developers Conference (WWDC) in San Francisco. Like every year, it starts with a keynote speech by CEO Tim Cook. Apple events are always exciting; the glitz and glam of prospective new technology and the rumours that surround any Apple announcement always Read more…

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