Building a robust content marketing operation doesn’t happen instantaneously. It’s a journey, and we have identified the five different levels of maturity that are pit stops along the way. In our Content Marketing Maturity Map, we refer to these five levels of maturity as “landmarks” – and they’re all represented by familiar architectural icons:
Stonehenge represents the initial, beginner level of maturity – reactive content marketing – because the cobbled-togetherness of the landmark reflects an operation that is unplanned and spontaneous.
The second level of maturity – a proactive content marketing team that strategizes based on speculation – is represented by the Leaning Tower of Pisa to show progression but less-than-perfect architectural planning.
Landmark three is Big Ben and it represents a correlative content marketing team that is both established and accountable to its wider organization for the timely return of investment.
The CN Tower is the penultimate level of maturity – adaptive content marketing – which represents an operation that is versatile (much like the city it calls home, Toronto) and results-driven.
Lastly, the highest level of maturity is represented by the Taj Mahal – an architectural marvel – to showcase a predictive content marketing strategy that is so robust, and built on a strategy so detailed that personalization and automation make it possible to deliver beautiful content experiences.
Click here to find out which landmark your content strategy lands on, and learn how to progress from one level to the next to eventually build a content marketing operation as awe-inspiring as the Taj Mahal.