This Thursday, we’ll be hosting the second panel discussion in our ‘Cocktails & Content’ event series. We’re setting up shop in San Francisco this time (the first event was in New York), and we’ll be welcoming the Bay Area’s top marketing pros to share their insights on planning and executing effective content strategies.
Who Will You Meet?
Our handpicked panel of content experts include:
Mark Goines – Chief Marketing Officer & Chief Strategy Officer @ Personal Capital
Mark drives the strategic growth initiatives of Personal Capital, an innovative financial advisor that combines award-winning technology and professional advisors to help households know and grow their worth.
Nanneke Jansen – Senior Manager, Marketing Programs @ Demandbase
Demandbase is the leading B2B account-based marketing platform, and Nanneke works closely with Corporate Marketing, Sales and Marketing Operations to create/execute effective programs.
Rich Pearson – SVP Marketing and Categories @ Upwork
Upwork.com is the world’s largest freelancing website; and Rich works behind-the-scenes to lead the company’s talented Marketing, Categories and Customer Success teams to drive awareness and ensure client happiness.
Elliot Brown – Head of Content @ Gusto
Elliot drives content development at Gusto, a company that is transforming how benefits and payroll are managed, to capture and nurture customers. His team experiments with all channels, including SEO, social media, and paid demand generation strategies.
Matt Cooper (Moderator) – GM of Visually and SVP Corporate Development @ ScribbleLive
Our very own Matt Cooper will be moderating the panel discussion this Thursday. He’s responsible for ScribbleLive’s Visually business unit, and he oversees corporate development and strategic partnerships.
Why Should You Attend?
Tickets are free, and we’ll be providing cocktails and appetizers (also free) to be enjoyed while discussing:
- Who should be involved in crafting a content strategy
- How content strategies can be operationalized
- Upcoming visual content trends
- The values of in-house vs. outsourced content
- And much more
You’ll get to network with panelists and attendees, and you’ll leave with actionable tips that can be applied to your content strategy as soon as you get back to the office on Friday morning.
Time, Place + Schedule
Thursday, September 29th @ 5:30pm – 8:30pm
Mezzanine – 444 Jessie Street, San Francisco, CA, United States
5:30 – 6:15: Networking + Pre-drinks
6:15 – 7:30: Panel + Q&A
7:30 – 8:30: Closing Remarks + Networking
We’re excited to see you there.