The end of 2016 is sneaking up on us, and you’re probably preparing your editorial calendar and campaign strategy for 2017. It’s not always easy to prep and plan content for the future, but we’ve gathered a panel of experienced marketers that know how to build robust and sustainable content engines. We’re making them available to you – via a panel discussion – so that you can pick their brains and learn how to create an effective content marketing plan for 2017.
When? Thursday, September 29th @ 5:30pm – 8:30pm
Where? Mezzanine – 444 Jessie Street, San Francisco, CA, United States
- Explore how to tackle emerging visual content trends
- Learn how to adapt to the evolving customer journey
- Walk away with actionable optimizations for your 2017 marketing plans
- Network with peers over cocktails and tastes
Meet Our Panel
Mark Goines – Chief Marketing Officer & Chief Strategy Officer @ Personal Capital
Mark leads the growth initiatives for Personal Capital, an innovative financial advisor that combines award-winning technology and professional advisors to help households know and grow their worth.
Nanneke Jansen – Senior Manager, Marketing Programs @ Demandbase
Nanneke oversees four primary channels at Demandbase: webinars, direct mail, advertising and website personalization. She is constantly partnering with Corporate Marketing, Sales and Marketing Operations to create/execute programs that drive awareness, engage prospects and convert leads.
Rich Pearson – SVP Marketing and Categories @ Upwork
Rich leads the talented Marketing, Categories and Customer Success teams at the world’s largest freelancing website – Upwork.com.
Elliot Brown – Head of Content @ Gusto
Elliot drives Gusto’s content development to capture and nurture customers. His team experiments with all channels, including SEO, social media, and paid demand generation strategies.
Matt Cooper (Moderator) – GM of Visually and SVP Corporate Development @ ScribbleLive
Matt is responsible for ScribbleLive’s Visually business unit; he oversees corporate development and strategic partnerships. Matt will be moderating the “Cocktails and Content” panel discussion on September 29th.
We hope to see you there!