We’re right in the midst of a very important time of year for sports fans and marketers. Football season in Europe is coming to an end with the marquee match, the Champions League Final is scheduled for May 28, and the UEFA Euro 2016 kicks off in France on June 10. Meanwhile, on the other side of the pond, North American fans are tuning in to watch the NHL and NBA playoffs. As if that wasn’t enough, the world is also ramping up to the world’s biggest athletic competition – the Summer Olympic Games – in late August. It’s a great time to be a sports fan, and an even better time to be a marketer looking to connect with the sports fanbase.
Today, watching live sports is about so much more than just sitting in front of the TV. With a phone, tablet, or laptop always within reach, sports fans are more active than ever. In fact, 77% of fans access sports-themed content during a game. That’s why we’ve updated the ScribbleLive Guide to Sports Marketing.
Our new and improved guide will help you leverage the online experience to connect with fans before, during, and after the big game. We’ve added new data and dive into 6 actionable strategies to help you cut through the noise and engage your fan base with quality content.