5 Can’t-Miss Generational Marketing Articles Jennifer Taylor March 4th, 2016 Every week we select and summarize five content marketing articles for easy skimming. This week we bring you five articles on generational marketing!1. From Baby Boomers to Generation Alpha: The ScribbleLive Guide to Generational Marketing [ScribbleLive]Baby Boomers: Keep things intuitive. They may be sharp when it comes to tech, but the reality is that their bodies are aging. Make sure your content is optimized so that Boomers can read and interact with the content easily.Generation X: Get great reviews. Gen X likes to shop online but they’re also conscious about saving money and like to do their research first. Include coupons to appeal to their financial responsibility. Millennials: Leverage user-generated content. They are immune to traditional interruptive advertising techniques and want to be engaged and included. They like companies that ask for their input and participation.Generation Z: Keep it short. To get noticed amidst their multi-screen, multi-channel, multi-tasking, marketers have to keep content atoms short, sweet, and easily digestible.Generation Alpha: They will no longer think of technology as a tool, but as something they integrate singularly into their lives. In this globalized world where the boundaries between humans and technology is becoming even more blurred, marketers will have to prepare for a new digital marketing sphere.2. Meet Your New Customers: Generation C [Convince & Convert]Brian Solis coined the term “Generation C” where C stands for “Connected,” marking the “end of business as usual and the beginning of a more personal era of business.” Gen C is not an age group - it’s a way of life. The future of sales and marketing lies in the mixing of experience, design, content marketing, and SEO.Gen C possesses a sense of empowerment - technology gives them more control than ever, and new expectations that demand instant gratification, personalized service, and individual attention. Brands need to re-learn what they know by thinking like the customer and personalizing the experience with your product or service. Map out the real digital customer’s journey, understand how it works, and learn how it’s different than the traditional customer journey. This will lead you to the “Influence Loop” where influencers create content and engage people on your behalf.3. 4 Marketing Tactics for Appealing to Generation Z [Entrepreneur]If Gen Z isn’t your current target audience, they will be – and the best time to grab their attention is now. Marketing to Gen Z is about building a relationship over time. Help them build their brand. They’re entrepreneurial and social media ambassadorships or opportunities to partner with your company will secure loyalty early on and boost their own online presence. They don’t want to speak to a faceless company, they want to connect with an authentic person. Reveal behind-the-scenes looks and avoid overly “planned” feelings in favor of more spontaneous, honest posts.Focus on quality first. Gen Z is selective in their purchases and conduct extensive research before they buy. Impact still matters. It’s not enough to say that your company cares about something, you have to show it. Work social good into your business strategy and enlist the help of Gen Z. 4. Marketing to Millennials [Infographic] [Visually]Millennials typically adopt an “earn to spend mentality” when it comes to money.They prefer work environments that provide continuous feedback, are highly creative, and encourage collaboration.They want to feel involved when making purchasing decisions - they consult product reviews and reject traditional and impersonal marketing methods. Digitally savvy generation prefers to receive personalized and targeted emails, social media, how-to videos, blog posts, and eBooks. Marketers should focus on fueling their need for self-expression and leverage user-generated content. 5. Meet Alpha: The Next ‘Next Generation’ [New York Times]Generation Alpha is starting school next year and will be the most formally educated generation ever, the most technology supplied generation ever, and globally the wealthiest generation ever. Marketers are looking at Gen Y to predict how Gen Alpha will be raised. Gen Alpha’s parents are older, more diverse culturally, slightly wealthier, and and have smaller families (generally). Gen Y will also be more frequently career-changing, more materially endowed, more technologically supplied, and more likely to outsource aspects of parenting.Gen Alpha is part of an unintentional global experiment where screens are placed in front of them from birth as both entertainment and educational aids.