5 Can’t Miss Visual Content Marketing Articles Jennifer Taylor February 12th, 2016 Every week we select and summarize five content marketing articles for easy skimming. This week we bring you five articles on the importance of visual content in today’s content marketing landscape.1. How to Use Content That Isn’t Yours [Content Marketing Institute]Any original image, writing, or recording in a fixed medium is protected by copyright law. If you want to use someone else’s content you should ensure that you’ve obtained written permission or engage in “fair use” (criticizing, commenting on, or parodying content). To determine if fair use applies, ask yourself if your use of the content in any way subtracts from the value that would otherwise go to the content creator. If the answer is no, then you should be in the clear.Always try to track down the original host of the comment and credit it by linking to it. Links are “a form of currency” that provide real value SEO and exposure value to the content creator.To find images that are safe for use subscribe to a stock image platform or use creative commons content (like Flickr).Always honour takedown requests. If you don’t have legal permission, don’t argue.2. Video Micro-Moments: What Do They mean for Your Video Strategy? [Think With Google]Video consumption has gone from primetime to all-the-time, and brands need to adjust their marketing strategy and be relevant and prepared for the moments when consumers turn to video. “Nearly 70% of millennials agree they can find a YouTube video on anything they want to learn,” reports Think With Google.“18-34-year-olds say YouTube is the best place to learn about a product or service that interests them.”“Searches related to ‘how-to’ are up 70% year over year on YouTube.”Identify the micro moments where your audience’s goals and your brand’s goals intersect. What are their needs and how can your brand help? 3. Social Media in 2016: Big Trends in Visual Content [Inbound Marketing Blog]Social has transitioned from just marketing into marketing that tells a story.Tweets with rich media receive 313% more engagement and 52% more RTs.Authenticity is more important than ever. Don’t post photos that will sell, post photos that will intrigue.Ditch the cheesy stock photography. It looks unnatural and alienates your viewers. Embrace candid or behind-the-scenes shots instead. Video content has never been so powerful. Facebook, Snapchat, and Instagram now accommodate video. Even formerly text-based social media platforms (like Twitter) are evolving to incorporate and support video content.4. 10 Tips for Optimizing Your Images for Search [MOZ]Choose the right file format. JPEG has a small file size but image quality can suffer, GIF is for simple art and animations, and PNG supports transparency and has a good color range.Optimize your images for the web. Reduce the file size without sacrificing too much quality. Use online tools like TInyPNG or Compress JPEG.Use Informative file names. Give images a descriptive name to make it easier for search engines to find them. Also, give your images alt text to help the visually impaired navigate the web. Integrate social media. It plays an important role in SEO and is an easy way to integrate your images into social media platforms. Integrate social sharing buttons on your site.Use an image sitemap to give search engines more info about the images available on your website.5. The Quick Guide to GIFs [ScribbleLive]The GIF is the perfect hybrid, capturing “more attention than an image without demanding the commitment of a video.”Add some personality to your content. GIFs help companies tap into a variety of cultural references, express a greater range of emotion, get creative, and be clever. Use GIFs to create compelling educational material that shows your existing customers new ways to use your product, and potential customers how versatile your product is. Bonus - these GIFs can easily be shared across social. Bring data to life. Animate maps, concepts, diagrams, and data to make news material more digestible (and shareable).Create engaging email marketing. Emails with animated GIFs earn 12% more revenue than emails without animated visuals.