January’s Top 5 Content Marketing Influencers Jennifer Taylor February 3rd, 2016 “Start copying what you love. Copy copy copy copy. At the end of the copy you will find yourself,” says Yohji Yamamoto, a Japanese fashion designer based in Tokyo and Paris.Yamamoto is onto something. If you want to get better in your field, it’s best to look at the people in your industry who are already doing it well, and learn as much as you can from them. This doesn’t mean steal their thoughts or ideas, but observe and emulate their style. In our industry, the content marketing world, there are already so many voices in the field and only so many hours in the day. It can get a little overwhelming. Where do you start? Who do you follow? How do you remain in the loop on trending topics and industry insights? Who do you draw inspiration from? Where do you start?Last month we tackled the issue and used our own Insights application to analyze the data and round up the Top 5 Content Marketing Influencers to Watch in 2016. The results were based on who topped the content marketing charts in the last three months of 2015.This month, we’re taking a look at the data from January to figure out who we should look to as a source of information in the ever-changing marketing landscape. Who’s leading the pack? Who (still) has their finger on the pulse of the industry?At the end of 2016 our “Top 5 Content Marketing Influencers” list looked like this: 1. Content Marketing Institute 2. Joe Pulizzi3. Jeff Bullas4. Marissa Mayer5. Steve CartwrightOver the last month the content marketing landscape shifted:The top three spots are occupied by Content Marketing Institute, Jeff Bullas, and Steve Cartwright. However, VentureBeat and Neil Patel’s influence scores shot up in the last 30 days, earning them positions in the next two slots.Let’s get acquainted with the latest influencers:4. VentureBeatWhat is it?VentureBeat is the “leading source for news, events, groundbreaking research, and perspective on technology innovation.” They produce content covering a range of tech trends, provide industry insights, and host events to connect people and foster discussion in the industry. Many tech heavyweights, including Mark Zuckerberg, read VentureBreat regularly. Recently the staff has been publishing articles and hosting webinars on content marketing and it’s importance for businesses, marketers, and the tech world in 2016.VentureBeat is your source for...As a tech blog, VentureBeat is a great resource for marketers looking for insight into the way technology is shaping the marketing landscape. Innovations in the tech world and the increasing importance of mobile is changing the way marketers interact with their audience. New content marketing software is also emerging to help content marketers streamline the process, create quality content, and optimize along the way. Keep VentureBeat bookmarked in your browser so you can keep up-to-date on the latest tech shaping audience trends, and the tools marketers are using to reach their audiences and optimize their content strategies.5. Neil PatelWho is he?Neil Patel is a “digital marketer and analytics junkie.” Patel got his start in the industry as the co-founder of Crazy Egg, a company that tracks visitor behaviour on websites through “heat maps.” He also co-founded KissMetrics, which is widely regarded as one of the industry’s best social media marketing blogs. Patel’s latest venture is Quicksprout, a resource for businesses looking to grow their audience and traffic flow. Neil has used his experience in the industry to help companies like NBC, GM, HP, and Viacom grow their revenue.Neil is your source for…Patel is a prolific publisher. He has been been published in Forbes, Inc., Fast Company, Entrepreneur, TechCrunch, HubSpot, and Huffington Post. Neil’s personal blog and writings across the web are invaluable resources for marketers looking for information on content optimization and growing the upper funnel. His specialities lie in search engine optimization, internet marketing, conversion optimization, and growth hacking. His blog posts are also incredibly detailed and informative, and serve as great guides for both new marketers and those looking to refresh or make changes to their strategy.Copy, copy, copy, copy.Now that you know who was making waves in the industry during the first 30 days of 2016, you’re ready to bookmark their blogs, follow them on Twitter, and start consuming their content so you can step up your content marketing game.* Data was collected from ScribbleLive’s Insights application between January 1st and January 31st. Outliers were removed.